Complaints about summer box have evaporated with the release of well-marketed movies that people seem to actually like. Weird. Leading the pack is the PG-rated animated family comedy, “Despicable Me,” which starring voice Steve Carell has been madly promoting everywhere. The zany villain-centric tale has also benefited, as per Anthony D’Alessandro, from the usual cross-promotional synergies which are as diabolical yet effective as the words are annoying to write/read.
The 3-D animation nearly doubled the already healthy amounts that I mentioned Friday and scored a weekend estimate of over $60.1 million today according to Box Office Mojo. It’s a much needed break for troubled Universal which is launching a new animation division with the film from two French first-time feature directors.
Coming in at #2 was a quite decent second weekend for Summit’s “The Twilight Saga: Eclipse.” The PG-13 rated female tween-teen-young-adult attracting flick suffered an average drop of about 48% and brought home about $33.4 million worth of estimated bacon.
The blood quotient rises considerably for the third genre flick in this week’s lineup, “Predators.” The action-horror pic, which according Jason Zingale, contains an unlucky character who is literally filleted, is apparently being greeted as a bloody good time for action/horror/creature-feature fans and brought in $25.3 million, just a tad higher than the higher end of expectations. That’s especially good considering the remarkably low budget by current action-film standards, $39 million, thanks to the cost-cutting genius of producer Robert Rodriguez and, one assumes, the efficient work of director Nimrod Antal.
(Some of us geeks will remember the praise Joss Whedon generated from making his space-action flick, “Serenity” for $40 million — and shooting the movie entirely in the greater Los Angeles area — back in 2005. Us “Firefly” fans would have been a whole lot happpier with $25 million than the very disappointing $10 million it’s first weekend actually generated. Damn you people for thinking the movie had something to do with spas or adult diapers.)
Following close behind is the latest leggy smash from Pixar/Disney. “Toy Story 3” generated $22 million in its fourth week, having already earned $140 million over its admittedly enormous (but no longer unusually large) budget of $200 million. I’m sure a lot of that is largely probably due to one of the highest paid voice casts in entertainment history, considering not only the status of Tom Hanks and, to a vastly lesser extent, Tim Allen, but also the enormous success of the prior films. Also, this level of CGI animation appears to be a pricey proposition, still.
Last week’s very successful #2 film, the critically-loathed and C Cinemascore family-action pic, “The Last Airbender” dropped 57% in its second week to this week’s #5 spot. That is actually a fairly typical, though not great, drop for a genre film. Still, with a $150 million budget, critical nightmares of this TV-animation adaptation becoming a long-running live-action film series may remain the stuff of dreams.
Meanwhile, expectations are also being exceeded in limited release. “The Kids are Alright” got the best per-screen average not only of the week but of the year with a whopping per screen of over $72,000 on seven screens. Also opening this week in a very large for limited 110 theater release was the second film of Steig Larsson’s Millennium Trilogy, which is quickly emerging as something of an international Harry Potter phenom for over-educated grown-ups. “The Girl Who Played with Fire” made it to the #11 spot with $965,000 estimated despite muted reviews. “Cyrus” continues to do very well, also.
There’s more. As usual, the details as compiled by Peter Knegt are over at Indiewire.