Box Office Recap: ‘The Avengers’ Made a Good Deal of Money

Everybody knew “The Avengers” would make money. Everybody. They’ve been building up to it for what seems like a decade, Joss Whedon was at the helm, it sat at 94 percent on the Tomatometer, it made $185 million in its overseas debut. In so many words, all the pieces were in place. That said, I don’t know if anybody expected this.

“The Avengers” made a record-breaking $200.3 million, the largest opening weekend in history. The total trounces the previous high of $169.2 million, set by “Harry Potter and the Deathly Hallows Part 2” last summer.

Along the way, “The Avengers” toppled a number of other major records. It reached $100 million, $150 million, and $200 million faster than any other movie, set new highs for Saturday ($69.7 million) and Sunday ($50.1 million), and had the highest ever per-theater average for a nationwide release with $46,057. The only high score “The Avengers” didn’t take is largest opening day, making only $80.5 million to the “The Deathly Hallows Part 2’s” $91 million.

“The Avengers'” worldwide total of $641.8 million has already overtaken all of the team’s individual members’ totals. Coming closest are the “Iron Man” films, the first made $585 million and the second $624 million, while “Thor” made $449 million and “Captain America” took in $364 million. Oh, and for those of you counting “The Incredible Hulk” made $263 million.

The film didn’t make all that money without good reason. “The Dark Knight” may be the best ever movie about a superhero, but “The Avengers” is the best superhero movie. It played like a comic book, lighthearted and witty, but the action scenes did not disappoint. It seems there’d be a thick line between pleasing fanboys and those who have never picked up a comic in their lives, but “The Avengers” made it fine and walked that tightrope with grace. Everybody expected Robert Downey Jr. to continue to be great as Tony Stark, especially with Joss Whedon writing his lines, and he did not disappoint. But the film’s biggest question mark, Mark Ruffalo in his new role as the Hulk, stole the show.

Now, I could talk about how much all those other films made, but with these numbers it’s got to be pretty clear not many people who went to the movies this weekend saw something other than “The Avengers.” In fact, the film accounted for 82.7 percent of the roughly $242 million earned by the top 12 movies this weekend. That’s the second highest weekend market share of all time, behind only “Spider-Man 3’s” 83.3 percent.

Here are the results for this week’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. The Avengers, 1/4,349, Disney/Marvel Studios, $200.3 million.
2. Think Like a Man, 3/2,011, Sony, $8 million, $73 million.
3. The Hunger Games, 7/2,794, Lionsgate, $5.7 million, $380.7 million.
4. The Lucky One, 3/3,005, Warner Bros., $5.5 million, $40 million.
5. The Pirates! Band of Misfits, 2/3,358, Sony/Aardman, $5.4 million, $18.6 million.
6. The Five-Year Engagement, Universal, 2/2,941, $5.1 million, $19.3 million.
7. The Raven, 2/2,209, Relativity/Intrepid, $2.5 million, $12 million.
8. Safe, 2/2,271, Lionsgate/IM Global, $2.5 million, $12.9 million
9. Chimpanzee, 3/1,531, Disney, $2.4 million, $23 million.
10. The Three Stooges, 4/2,174, $1.8 million, $39.6 million.

  

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Box Office Preview: ‘Avengers’ and Something About a Hotel


The Avengers

As I discussed over at Real Men Read Comics, Marvel has been building towards this one for a long time. After a long wait and perhaps too many attempts to connect the dots, Iron Man, Thor, Captain America, and the gang are coming together on the big screen.

I’ve actually got something nice to say about a new release, maybe even a few nice things. This is groundbreaking territory.

“The Avengers” was written and directed by Joss Whedon. This is the dude who brought us “Buffy the Vampire Slayer,” “Angel,” and “Firefly.” If you don’t know what “Firefly” is, you need to find out. It’s on Netflix instant, so go on, get. I’ll even give you the link. Like his projects, Whedon has built up quite the cult following over the years. And, as if all that wasn’t enough, he co-wrote “Toy Story,” for which he was nominated for an Oscar. That’s right folks, motherfucking “Toy Story.”

“The Avengers” has all most of the stars of the individual films back in their roles. We’ve got Chris Hemsworth as Thor, Chris Evans as Captain America, and most importantly, Robert Downey Jr. in his perfectly sardonic portrayal of Tony Stark/Iron Man. Now, Mark Ruffalo may have replaced Eric Bana, er, Edward Norton as Bruce Banner/The Incredible Hulk, but that’s probably a good thing. If you’re sick of all these different Bruce Banners flying your way, don’t worry, Ruffalo recently signed a six-picture deal to play The Hulk.

Let’s not forget about the supporting cast, rounding out the team are Scarlett Johansson as Black Widow, Samuel L. Jackson as Nick Fury, and Jeremy Renner as Hawkeye. But wait, there’s more, Tom Hiddleston will reprise his role from “Thor” as Loki, the film’s main villain. Hiddleston also played a brilliant F. Scott Fitzgerald in “Midnight in Paris.”

One of the ways you know a superhero movie, is great is when the dialogue is better than the action sequences. This is what we got in “Iron Man,” when oftentimes Tony Stark was more gripping with his super suit off than on. You should expect no less from Whedon, and according to Bullz-eye’s David Medsker, the Joss has delievered:

Once Whedon gets the cast in the same room and gives them the chance to interact as people rather than superheroes, the movie blossoms in a strangely wonderful way, one where it’s easy to wish that they would keep talking, rather than ramping up for the butt-kicking that is just around the corner. Indeed, until the climactic battle sequence, the action plays second fiddle to the talking, and as odd as that sounds for a superhero movie, it’s the right call.

If all this wasn’t enough, “The Avengers” has been certified fresh at Rotten Tomatoes, sitting at a 93 on the Tomatometer. For once, I’m actually excited.


The Best Exotic Marigold Hotel

The only other film getting a wide release this weekend is “The Best Exotic Marigold Hotel.” Believe it or not, John Madden was actually able to direct a film that doesn’t star Brett Favre. Hold on. I’m getting word that it’s a different John Madden, the “Shakespeare in Love” John Madden. Oh, well things make more sense now.

Kidding aside, this is a film about a group of British seniors, including Academy Award-winners Judi Dench and Maggie Smith, who decide to “outsource” their retirement to cheaper and seemingly exotic India. When they get there, the Best Exotic Marigold Hotel doesn’t look quite as it did in the brochures so both hilarity and drama ensue. The film also stars Penelope Winton, whose interactions with Maggie Smith in “Downton Abbey” are fantastic, so hopefully we get some of that here.

There’s a reason no other movies are being released this weekend, studios were scared of “The Avengers,” and rightly so. But it’s pretty clear that “Hotel” is “The Avengers'” antithesis, and so too is its target audience. That said, with its award-winning cast and 78 rating on the Tomatometer, “The Best Exotic Marigold Hotel” seems to be well worth seeing in its own right.

  

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A chat with Gale Anne Hurd, producer of “The Walking Dead”

Gale Anne Hurd, producer of There aren’t many producers around these days whose name can help sell a movie or TV show, but Gale Anne Hurd is the rare exception. Probably best known as one of the co-creators of “The Terminator” franchise, Hurd has been an important player in numerous mega- or merely major productions, including both “Hulk” and “The Incredible Hulk,” “The Abyss,” “Armageddon,” “The Punisher,” and the underrated 1999 comedy “Dick,” which starred Dan Hedaya as Richard Milhous Nixon and a young Kirsten Dunst and Michelle Williams as a couple of teenagers who wind up bringing down a presidency.

Clearly one of the more hands-on producers around, Hurd is pleasant and businesslike when talking to a member of the show-biz press, but clearly has the gumption to deal with the biggest and most difficult of personalities, which is how I segue into the obligatory mention of the fact that she spent the part of the late eighties and early nineties being married to first James Cameron and then Brian De Palma. Moreover, she began her career working for one the most fascinating and effective producers in the history of the medium, Roger Corman, but more of that in the interview.

Still, nothing she’s done is quite like her current project, the zombie horror drama and comic book adaptation, “The Walking Dead.” The AMC television series, adapted from a series of acclaimed comics by Robert Kirkman primarily by writer-director Frank Darabont (“The Shawshank Redemption,” “The Green Mile,” “The Mist”) is currently receiving maximum exposure on the web. The publicity train was only just getting started when I spoke to Ms. Hurd at a mammoth new San Diego hotel adjacent to the Comic-Con festivities last summer.

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I had typed my questions on my laptop, which I was afraid might be a little off-putting. So, after a quick greeting, I tried to explain why.

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Monday night movie news: filmmakers gone wild, again

It’s crazy-time in Tinseltown.

The Incredible Hulk

* I’ll get to some actual criminal matters below, but to me Kevin Feige of Marvel Productions is being criminally weird and unintelligent in how he’s handled the issue of the re-casting of the Hulk for “The Avengers” superhero-team flick being written and directed by Joss Whedon.  Whether or not the issue that led to the parting of the ways was strictly the failure of financial negotiations or some kind of fight between Feige and Edward Norton, there was simply no earthly logical reason for Feige to allude to that in a statement given to Hitfix with some rather nasty coded language, to wit:

We have made the decision to not bring Ed Norton back to portray the title role of Bruce Banner in the Avengers. Our decision is definitely not one based on monetary factors, but instead rooted in the need for an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble, as evidenced by Robert, Chris H., Chris E., Sam, Scarlett, and all of our talented casts. We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks.

Given the fact that writer-director Whedon has a famously strong creative vision and is not known for loving it when his stuff gets rewritten, and Norton’s status as a strong-willed actor who often rewrites his films (and is pretty good at it), it would be easy to imagine that there was some kind of creative tussle predating this. However, that only creative conflicts appear to be mishegas that happened on Norton’s Hulk movie. According to an understandably angry response from Norton’s agent, the meeting between him and Whedon was a success and, as far as I know, no one has contested that point.

Edward Norton is beautiful when he's angryRegardless, even if the meeting had gone very badly indeed and even if Norton had made unreasonable demands, you still don’t talk about that stuff in a public statement. You simply say that an agreement was not in the offing, but that Norton is a fine actor and film-maker and you’re very sorry you won’t be working together this time around.

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An audience with the “Iron Man 2” crowd

So, a couple of weeks back, a volcano went off in Iceland. That meant that planes in Europe couldn’t fly for several days, which meant that suddenly a London press junket was canceled and rescheduled in Los Angeles, which meant that, one recent Thursday night, I wound up seeing “Iron Man 2” at the AMC Theater in Century City instead of “A Star is Born” at Grauman’s Chinese for the TCM Classic Film Festival. (The world is getting much smaller…)

Moreover, thanks to the volcano, the next morning, instead of my Crunchy Raisin Bran and 1% milk, I was instead being buttered up by with French toast and applewood-smoked bacon buffet at the Four Seasons, a free Iron Man action figure, and a theoretical chance to ask a question of the all-star cast of “Iron Man 2” — i.e., Robert Downey, Jr., Gwyneth Paltrow, Scarlett Johansson, Don Cheadle,and soon to be super-villain of the year Mickey Rourke — not to mention director/co-star Jon Favreau, writer Justin Thoreaux, and producer Kevin Feige.

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Of course, considering the 150 or so people in the room, I wasn’t surprised that I didn’t get to ask any questions, but it was a pretty entertaining event. Robert Downey may have famously given up a number of vices, but being a perpetual class clown does not seem to be one of them, and it wasn’t like he was the only interesting person in the room.

The first question, about whether Favreau or he felt any pressure in terms of living up to the success of the first “Iron Man,” set the tone. Favreau admitted he had never been involved with a sequel before, unless you count his “under five” bit part as “Assistant” in Joel Schumacher’s notorious “Batman Forever.” It certainly is a change from small independent films like Favreau’s career-making acting and writing debut, “Swingers,” which he compared to throwing a party and hoping people would come.

“…[On ‘Iron Man 2’] we knew that people were going to show up,” Favreau said. “We just wanted to make sure that everyone who showed up had a good time and that this was going to be as fun or more fun than the last party. So it’s a different kind of pressure.”

Downey then felt the need to start listing sequels others on the panel had been involved in, real and fictional. “Scarlet Johansson was in ‘Home Alone 3.’ Don Cheadle, 11, 12 and 13.”

That led to a question that was geeky in a way that anyone whose ever been a superhero comics fan will recognize, and which wound up being answered by producer Kevin Feige. It was about the “time-line” of the film. It turns out that, if viewers pay close attention, they can figure out that “Iron Man 2” actually takes place before 2008’s “The Incredible Hulk.” (Having seen both movies, I have no freakin’ clue how you’d deduce that.)

The Incredible Hulk

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