Box Office Recap: ‘Snow White’ Crowned Queen of the Box Office

Universal Pictures has needed a win for a while now. Following the disappointing flops of “Battleship” and “The Five-Year Engagement,” the studio had a lot riding on its newest release, “Snow White and the Huntsman,” especially considering the film’s $170 million production costs.

Luckily for Universal, “Snow White” grabbed a better-than-expected $56 million in its first weekend, placing it on top of the domestic box office charts. The film’s success was a great surprise given the multitude of concerns surrounding it. Many worried it would only pique the interest of young females, but with such a high budget the film could hardly afford to attract such skewed demographics.

In the end, such concerns seem unfounded as 52 percent of the audience was over 30 and a relatively low 53 percent was female. Similar fears about the film’s ability to compete with well-established franchises were likewise assuaged. Despite being director Rupert Sanders’ first feature film and its non-sequel status, “Snow White” made more than “Men in Black 3” did in its first week. But every time you get to thinking Hollywood’s fascination with the idea that sequels are sure bets might be over you read information like this: a sequel to “Snow White and the Huntsman” is alreadyin active development.

The domestic box office remained largely static behind the number one spot as “Men in Black 3,” “The Avengers,” “Battleship,” and “The Dictator” each took a step back but remained in the same order. The $29.3 million made by “Men in Black 3” this weekend seems particularly strong when it’s considered that its 10-day total of $112.3 million is only slightly behind the $115.6 million “Men in Black 2” made over the same period.

Meanwhile, there was some shuffling around behind the top five, as “Chernobyl Diaries” fell to the ninth spot while “Dark Shadows” and “The Best Exotic Marigold Hotel,” which were in sixth and eighth place last weekend, respectively, switched positions. The feel-good “Hotel” has risen every week as it appears in more and more theaters.

At the specialty box office, Wes Anderson’s “Moonrise Kingdom” had continued success in it second week. The film grossed $848,681 despite being shown in just 16 theaters, giving it an impressive per-location average of $53,043 and raising its cumulative domestic gross to $1.7 million.

Lastly, “The Hunger Games” finally slipped out of the top 10 in its eleventh week. The film took in $1.5 million, placing it just behind the $1.8 million made by “For Greater Glory” in its first week.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Snow White and the Huntsman, 1/3,773, Universal, $56.255 million.
2. Men in Black 3, 2/4,248, Sony, $29,3 million, $112.3 million.
3. The Avengers, 5/3,670, Disney/Marvel Studios, $20.273 million, $552.737 million.
4. Battleship, 3/3,144, Universal/Hasbro, $4.81 million, $55.123 million.
5. The Dictator, 3/2,649, Paramount, $4.725 million, $50.835 million.
6. The Best Exotic Marigold Hotel, 5/1,294, Fox Searchlight, $4.6 million, $25.497 million.
7.What to Expect When You’re Expecting, 3/2,907, $4.43 million, $30.723 million
8. Dark Shadows, 4/3,002, Warner Bros., $3.86 million, $70.834 million.
9. Chernobyl Diaries, 2/2,433, Warner Bros., $3.045 million, 14.416.
10. For Greater Glory, 1/757, Arc Entertainment, $1.8 million.

  

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Box Office Recap: ‘Men in Black’ Takes the Top Spot


Men in Black 3” raked in $55 million this weekend, which was enough to finally knock that other movie out of the top spot. What was it called? I think it had superheroes. Wait a minute. I think I’ve been neuralyzed!

Members of the staff who avoided having their memories wiped are informing me that the superhero movie I was referring to is called “The Avengers.” Apparently it broke a whole bunch of records, which I have no memory of, but the domestic box office now has a new reigning champ.

In spite of its victory this weekend, “Men in Black” has a long row to hoe if it expects to make a profit. Fifty-five million might have been enough to knock off “The Avengers,” but Sony Pictures was no doubt hoping for a better showing given the film’s $230 million budget.

Battleship” and “Dark Shadows,” which came in third and sixth place, respectively, face similar problems. The based-on-a-board-game “Battleship” (yes, you read that correctly) took in just $10.8 million in it second week. That brings its cumulative gross to $44.3 million, a paltry sum compared to its $209 million budget. Likewise, “Dark Shadows” made just $7.5 million it its third week, bringing its cumulative total to nearly $63 million, which isn’t much when juxtaposed with its $150 million budget.

Fourth and seventh place finishers “The Dictator” and “What to Expect when You’re Expecting” continued to disappoint, making $9.6 and $7.1 million, respectively. “Chernobyl Diaries,” on the other hand, got to disappoint for the very first time. The low-budget horror flick written by Oren Peli, who wrote and directed “Paranormal Activity” brought in $8 million. That’s only slightly below the $9.4 million projected by the studio. But more importantly the film disappointed because of its abysmal D+ CinemaScore.

Perhaps to counteract all these big-budget flops, a couple of films with lower budgets and more limited releases offered a few feel good stories this weekend. “The Best Exotic Marigold Hotel” is being played in more and more theaters every week, increasing its count by 879 to 1,233 theaters and making $6.3 million in the process.

Meanwhile, Wes Anderson’s “Moonrise Kingdom” is making waves at the specialty box office after opening the Cannes Film Festival earlier in the month. Despite being shown at just four theaters nationwide, the film made over half a million dollars, giving it a record-breaking per-theater average of $127,250, which is both the highest in 2012 and the highest ever for a film released in four theaters.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Men in Black 3, 1/4,248, Sony, $55 million.
2. The Avengers, 4/3,918, Disney/Marvel Studios, $37 million, $513.7 million.
3. Battleship, 2/3,702, Universal/Hasbro, $10.8 million, $44.3 million.
4. The Dictator, 2/3,014, Paramount, $9.6 million, $41.4 million.
5. Chernobyl Diaries, 1/2,433, Warner Bros., $8 million.
6. Dark Shadows, 3/3,404, Warner Bros., $7.5 million, $63 million.
7.What to Expect When You’re Expecting, 2/3,021, $7.1 million, $22.2 million
8. The Best Exotic Marigold Hotel, 4/1,233, Fox Searchlight, $6.3 million, $16.5 million.
9. The Hunger Games, 10/1,421, Lionsgate, $2.7 million, $395.2 million.
10. Think Like a Man, 6/786, Sony, $1.4 million, $88.3 million.

  

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Box Office Recap: ‘Avengers’ Still On Top, ‘Battleship’ Disappoints


The Avengers’” weekend gross took another hit of nearly 50% this weekend, but that didn’t stop it from remaining the number one movie in America (and abroad, and on Betelgeuse as well, like as not). Despite the drop, the superhero flick still raked in over $55 million in its third week, bringing its global gross to $1.18 billion. Yes, billion with a “b.” In terms of cumulative gross, the film is now the fourth biggest movie of all time worldwide and the sixth biggest domestically. Furthermore, “The Avengers” swept past “The Hunger Games” to become the highest-grossing movie of 2012, and it showed no signs of slowing down. The only film to make more in its third weekend was “Avatar.” But while “Avatar” was able to stay at the top of the charts for seven consecutive weeks, “The Avengers” might just face its first real competition in “Men in Black III” next weekend. Heavy emphasis on the “might.”

Given its tremendous success, “The Avengers” isn’t leaving a whole lot of cash for its competitors. Coming in second place with $25.3 million was Universal Studios’ “Battleship.” That figure is especially disappointing for the film’s financiers given the $209 million it cost to produce. I for one am still having trouble wrapping my head around the idea of an alien and explosion-packed action movie based on a freaking board game, and apparently I’m not alone.

In third place was Sacha Baron Cohen’sThe Dictator.” The comedy was given a Wednesday release, taking in $24.5 million over five days with $17.4 million coming during the weekend itself. The film is Baron Cohen’s first fully-scripted picture, presumably because he is now too recognizable to dupe people in the fashion of “Borat” or “Da Ali G Show.”

“Dark Shadows,” the most recent collaboration between Johnny Depp and Tim Burton, continued to underperform. The film took in $12.7 million in its second weekend, bringing its ten-day total to just under $51 million, another disappointing figure given its $150 million budget.

In fifth place with $10.5 million was the weekend’s last remaining new movie, “What to Expect When You’re Expecting.”

Perhaps most surprising was the $3.25 million made by “The Best Exotic Marigold Hotel” despite playing in only 354 theaters nationwide. That’s a per-theater average of $18,258, which tops even “The Avengers'” $12,958.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. The Avengers, 3/4,249, Disney/Marvel Studios, $55.1 million, $457.1
2. Battleship, 1/3,690, Universal/Hasbro, $25.3 million.
3. The Dictator, 1/3,008, Paramount, $17.4 million, $24.5 million.
4. Dark Shadows, 2/3,755, Warner Bros., $12.8 million, $50.9 million.
5. What to Expect When You’re Expecting, 1/3,021, $10.5 million.
6. The Best Exotic Marigold Hotel, 3/354, Fox Searchlight, $3.3 million, $8.2 million.
7. The Hunger Games, 9/2,064, Lionsgate, $3 million, $391.6 million.
8. Think Like a Man, 5/1,722, Sony, $2.7 million, $85.9 million.
9. The Lucky One, 5/2,839, Warner Bros., $1.8 million, $56.9 million.
10. The Pirates! Band of Misfits, 4/1,840, Sony/Aardman, $1.5 million, $25.4 million.

  

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Box Office Preview: Board Games, Pregnancy, and something like ‘Borat’ 2


The Dictator

At this point if you don’t know what you’re getting walking into a Sacha Baron Cohen movie, you’ve probably never seen a Sacha Baron Cohen movie. That’s not to say “The Dictator” won’t be funny, but if you’re expecting 100 percent originality, you might want to look elsewhere.

“The Dictator” is the story of a North African, you guessed it, dictator, who’s called to answer for his crimes in front of the UN in New York. Believe it or not, it’s loosely based on a romance novel allegedly written by Saddam Hussein. Yeah, that Saddam Hussein, and yeah, romance. Anyway, when John C. Reilly strips him of his beard, nobody believes he’s a dictator anymore, so he has to find his way working in a food co-op with Anna Faris.

Fish out of water on the mean streets of America? Sounds an awful lot like “Borat,” but if it’s funny, who cares? I guess that raises the question, is “The Dictator” funny? The film is sitting at a 63 percent on the Tomatometer, so it’s probably more “Borat” (good) than “Bruno” bad. One thing the film has to set it apart from Baron Cohen’s previous work is that it’s not in his trademark interview-heavy mockumentary format. This probably means “The Dictator” sacrifices the more outrageous comedy that comes from duping public figures and nobodies alike for a semi-coherent plot.


Battleship

Now “Transformers” I get, theoretically anyway. There are characters, good guys and bad guys. It’s shit, but it makes sense, and more importantly it had Megan Fox. But a movie based on Battleship, the board game?

Apparently “Battleship” has a plot, but I’ll leave that explanation for Jason in his Bullz-Eye review. I imagine there are ships involved. Anyway, this movie looks like a turd. It’s at a 35 percent on the Tomatometer, and the consensus over there is that the film is “too loud, poorly written, and formulaic to justify its expense.” Jason’s viewpoint was a bit more optimistic:

But while the film does feel a little bit too much like a Michael Bay explosion-rama at times, to my surprise, it works remarkably well as a mindless piece of popcorn entertainment. It won’t wow you in any way, but “Battleship” knows that it’s big, dumb summer fun, and it doesn’t pretend to be anything more.

If that’s the case, so be it. But I have a question, and I’m being completely serious here: what is the world of Hollywood writing coming to when we’re getting movies based on 70-year old board games? What’s next, the Monopoly man going on a Godzilla-like rampage through the streets of Tokyo? Terrorists knocking down buildings with a voodoo Jenga tower? Thank you Screencrush for the ideas, but sad as it may be “Battleship” is a real thing, so there’s no more time for mockery, moving on.


What to Expect When You’re Expecting

It’s a romantic comedy, so already we know what we’re getting into here, don’t we? There will be cliches, love, a second act rife with conflict, and ultimately, a happy ending. But every once in a while a movie comes along that breaks the mold, throwing all those banal stereotypes into a pot and coming out with something great. This is not that movie. Let me repeat again, because I know eyes can wander over a word or two: this is not that movie.

That fact is especially unfortunate when you look at the film’s star-studded cast, which includes Cameron Diaz, Jennifer Lopez, Elizabeth Banks, Chris Rock, Thomas Lennon (“Reno 911!”), Rodrigo Santoro (like 4 episodes of “Lost”), as well as the recent success of “Think Like a Man,” which was also based on a self-help book.

If I could guess, and I can, “What to Expect When You’re Expecting,” tells the story of a number of couples, each with their own relationship problems centering around pregnancy and child-rearing. It really doesn’t matter, this movie is at a 23 percent on the Tomatometer. As such, you should avoid it like the plague.

If you’re looking for a recommendation this weekend, I’ll say “The Avengers,” just like last week and the week before, and yes, even if you’ve already seen it. Now, last week I also recommended “Dark Shadows” to big Johnny Depp or Tim Burton fans. The same goes here, “The Dictator” is sure to be enjoyable for fans of Sacha Baron Cohen’s work.

  

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“The Dictator” trailer

This looks like another classic from Sacha Baron Cohen.

  

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