The “divide and conquer” strategy for this weekend pretty much worked as planned. The cuddly supervillain-centric 3D animated comedy with an all-star voice cast from Paramount/Dreamworks “Megamind” underperformed slightly to come in at $47.65 million according to Box Office Mojo. That’s a couple million lower than the numbers bandied about earlier, but actually a few million above the opening of another Dreamworks Animation, “How To Train Your Dragon.” As Anthony D’Alessandro reminds us, that one had strong enough legs to carry it to a major success after an opening that was originally deemed very disappointing.
Next up was the heavily promoted Robert Downey, Jr./Zach Galifianakis vehicle, “Due Date.” The R-rated road comedy earned an estimated $33.5 million for Warner Brothers. It’ll be interesting to see if the lackluster reviews are reflected in less than awesome word of mouth and theatrical legs for the film. Nikki Finke reports that it got a decent B- from Cinemascore, but I remain eternally somewhat skeptical of those surveys.
The #3 film was Tyler Perry’s theatrical adaptation of a very non-Tyler Perry play, “For Colored Girls.” The heavy-duty drama earned true to Mr. Perry’s form with his traditional audience base, and generated an estimate of $20.5 million for Lionsgate. Say what you will about Mr. Perry, an adaptation of an acclaimed poetry-based play earning that kind of cash requires someone with his kind of populist sensibilities and appeal.
In the #4 spot, the age-spanning action-comedy, “RED,” continues to maintain its hold on the box office with an estimate of over $8.85 million for Summit. Last week’s Halloween #1, “Saw 3D,” had the expected big second weekend drop, plus a bit extra. It lost 63.6% for a Week 2 estimate of $8.2 million. “Paranormal Activity 2” is also dropping, but less dramatically (55.8%). It earned an estimated $7.29 million for Paramount in its third week.
Among limited releases, the four theaters showing Danny Boyle’s much discussed James Franco near-one-man-show, “127 Hours,” showed that audiences were willing to pay an arm, if not a leg, to see the fact-based ordeal film and things look promising for a wider release. It endured a spectacular per-screen average of $66,500 for a total of $266,000. Less stratospheric, but still healthy, was the 46 theater debut of the fact-based political ordeal drama, “Fair Game,” featuring Sean Penn and Naomi Watts as Bush-era National Security Council analyst Joe Wilson and his wife, spy Valerie Plame, who was very illegally outed by members of the Bush Administration. (Their defense: it was an accident. Woops.) It earned a per-screen average north of $15,000 and a total of $700,000.
Tags: 127 Hours, Danny Boyle, Due Date, Fair Game, For Colored Girls, Headlines, How to Train Your Dragon, James Franco, Joe Wilson, Lionsgate, Megamind, Naomi Watts, Paramount, Paramount/Dreamworks, Paranormal Activity 2, Red, Robert Downey Jr., Saw 3D, Sean Penn, Summit, Tyler Perry, Valerie Plame, Zach Galifianakis