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Weekend box office: “Megamind” rules the ‘plex, more or less

MegamindThe “divide and conquer” strategy for this weekend pretty much worked as planned. The cuddly supervillain-centric 3D animated comedy with an all-star voice cast from Paramount/Dreamworks “Megamind” underperformed slightly to come in at $47.65 million according to Box Office Mojo. That’s a couple million lower than the numbers bandied about earlier, but actually a few million above the opening of another Dreamworks Animation, “How To Train Your Dragon.” As Anthony D’Alessandro reminds us, that one had strong enough legs to carry it to a major success after an opening that was originally deemed very disappointing.

Next up was the heavily promoted Robert Downey, Jr./Zach Galifianakis vehicle, “Due Date.” The R-rated road comedy earned an estimated $33.5 million for Warner Brothers. It’ll be interesting to see if the lackluster reviews are reflected in less than awesome word of mouth and theatrical legs for the film. Nikki Finke reports that it got a decent B- from Cinemascore, but I remain eternally somewhat skeptical of those surveys.

Robert Downey, Jr. and Zach Galifianakis exchange bon mots in

The #3 film was Tyler Perry’s theatrical adaptation of a very non-Tyler Perry play, “For Colored Girls.” The heavy-duty drama earned true to Mr. Perry’s form with his traditional audience base, and generated an estimate of $20.5 million for Lionsgate. Say what you will about Mr. Perry, an adaptation of an acclaimed poetry-based play earning that kind of cash requires someone with his kind of populist sensibilities and appeal.

In the #4 spot, the age-spanning action-comedy, “RED,” continues to maintain its hold on the box office with an estimate of over $8.85 million for Summit. Last week’s Halloween #1, “Saw 3D,” had the expected big second weekend drop, plus a bit extra. It lost 63.6% for a Week 2 estimate of $8.2 million. “Paranormal Activity 2″ is also dropping, but less dramatically (55.8%). It earned an estimated $7.29 million for Paramount in its third week.

Among limited releases, the four theaters showing Danny Boyle’s much discussed James Franco near-one-man-show, “127 Hours,” showed that audiences were willing to pay an arm, if not a leg, to see the fact-based ordeal film and things look promising for a wider release. It endured a spectacular per-screen average of $66,500 for a total of $266,000. Less stratospheric, but still healthy, was the 46 theater debut of the fact-based political ordeal drama, “Fair Game,” featuring Sean Penn and Naomi Watts as Bush-era National Security Council analyst Joe Wilson and his wife, spy Valerie Plame, who was very illegally outed by members of the Bush Administration. (Their defense: it was an accident. Woops.) It earned a per-screen average north of $15,000 and a total of $700,000.

fair-game-watts-penn

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Weekend box office: “Jackass 3D,” a big win for creative stupidity; “RED” a smaller win for chronological maturity

Back on Thursday night, we were talking about a possible $30 million or more for the latest from the usual gang of self-declared prankster-daredevil idiots, “Jackass 3D.” Well, one quick look at the Box Office Mojo’s chart will show you that it turned out to be an estimated $50 million. Considering the film only cost $20 million, that’s a pretty great start, even with a rather large possible second week attendance crash.

No doubt a lot of “Jackass”-generated cash for Paramount — a new record for this time period, though with constant inflation of movie tickets, even in a stagnant economy, I’m never too impressed by these constantly broken records — comes directly from the 3D bump. It seems clear that the format can still make a big difference for the right movie, and this is obviously a special case. Regular readers know I was born without the gene that makes people enjoy the feeling of being grossed out, but even I get that if seeing something, or someone, squirt out of an orifice in 2D is hilarious, then watching it/him practically fly into your lap in 3D must be completely hysterical. The only fly in the stinky ointment here is that inevitable R-rating. I can only imagine how many younger, mostly male, teenagers and tweens are trying to figure out how they can scam their way into a theater (and the correct glasses) or begging older relatives and/or paying neighborhood winos to take them.

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No surprises in tame weekend box office: “The Other Guys” hits #1

Just as was predicted by nearly everyone as the weekend began, Will Ferrell — with a little help from a few other A and A- listers and broad critical agreement that the movie is no classic but is, in fact, funny — is back on top of the nation’s box office with a very healthy estimated take of $35.6 million for “The Other Guys.” That number from Box Office Mojo is exactly .6 north of the higher end of what was predicted previously by most prognosticators. It’s also a healthy chunk of what Nikki Finke says was a $90 million budget for the very broad action-comedy directed by Ferrell cohort Adam McKay. Ferrell and company also seem to be doing a good job of holding on to their core audience of young males. Considering that Ferrell’s been on top for a while now, you might expect his audience to be aging with him but, as the song says about the young at heart, fairy tales can come true.

Will Ferrell and Mark Wahlberg in Also, as Anthony d’Allesandro reminds us, Sony must be young at heart as well as they seem to having a consistently strong summer. Personally, I’d like to think there’s a bit of Louis B. Mayer mojo still lingering at the company’s Culver City grounds, which belonged to MGM until the mid-eighties. It is important to remember that Ferrell is, however, not a huge draw internationally, probably because a lot of his humor is verbal and plays off quirks of North American culture that might be obscure elsewhere. I mean, what is a Singaporean or Austrian to make of “Stay classy, San Diego!”?

#2 was, of course, “Inception,” which finally left the top spot in week 4 and dropped a modest 32.3% in its fifth weekend. The science fiction caper earned a tidy $18.6 million, which gets it to over $227.7 million so far, or thereabouts and, I’d say, well on its way to the $300 million mark. My skepticism that “Step Up 3D” could exceed earnings over the prior two films in the series was well earned. However, it did sufficiently well for Summit and Disney, hitting the better side of studio projections, Allesandro says, with an estimated $15.5 million. Apparently, given the mixed critical consensus cited, which is practically a rave for this kind of a tween-skiewing film, it doesn’t suck nearly as much as it could have, and that probably helps. Indeed, many of the critics are citing the dance numbers strongly enough to attract my curiosity. (I’m a sucker for a good dance number — emphasis on “good.”)

Moving down the charts,  Sony’s “Salt” continued to hold decently at an estimate of $11.1 million. Last weekend’s #2 picture, Paramount/Dreamworks’ “Dinner for Schmucks,” had a rather large drop of over 55% percent in it’s second weekend, dropping three places to the #5 spot. In a funny way, while few are arguing it’s particularly great, this film really seems to be dividing people over the question of whether it’s funny or unfunny, mean or nice. (David Medsker came down on the negative side, I came down on the positive — and I’m usually the tough-guy around here.)

Still, things are looking fairly rosy for Steve Carrel as he seamlessly transitions from television to movie star. His other hit comedy, albeit one only featuring his heavily accented voice, “Despicable Me,” is now at over $209 million and was very inexpensive by CG animation standards with only a $69 million budget. That must be music to the ears of the folks over at Universal, who really needed a hit.

Despicable Me

As for limited releases, there’s actually too much interesting stuff happening for me to go into. However, as one might have guessed, Joel Schumacher’s “12″ did the worst business of anything. In the critic-driven world of the arthouse, Mr. Schumacher has the cards seriously stacked against and this one was getting some of the worst reviews of his career, which is saying something. As always, you can read a lot more about it and many vastly better received movies over at Indiewire. Also, I had to look hard to find out how “Middle Men” did. Suffice it to say that, while I had mixed feelings about the movie, I think it deserved better and the folks at Paramount have been awfully nice to us on this film, which shouldn’t make a difference in how I root, but I’m human and it kind of does. At least, it beat the crap out of “12.”

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Big weekend at the box office: Twi-Hards turn out; proof that young men don’t listen (to critics)

This week, most of whatever suspense there was was not at all about which movie will be #1 or, as it turns out, #2 (not quite a 100% sure thing earlier). It had to do with what actually matters when the show business rubber meets the audience road: how much cash did the movies generate from the summer’s biggest holiday weekend but amid gloomy news and gloomier punditry regarding the economy? The answer seems to be what Joel McCrea learned at the end of “Sullivan’s Travels,” people in dire straights need entertainment and fantasy more, not less. I only wish they were getting something as thoughtful as “Ants in Your Plants of 1939.”

Edward and Bella...ooooohhhhhhhhhOver the three day Friday-Sunday weekend, Summit’s “The Twilight Saga: Eclipse” earned an estimated $69 million according to the Box Office Mojo chart. For the broader and potentially confusing numbers covering the extended movie weekends for the two new major new releases this week, I’ll rely on Anne Thompson’s pal Anthony D’Alessandro. He tells us “Eclipse” earned an estimated $175 million and change, just a few million bucks below the similar six-day frame of 2004′s “Spiderman 2,” though not adjusted for ongoing movie-ticket inflation.

This is the point in the series ordinarily where some might wonder if interest is starting to flag, but this is a long-running movie/book soap opera and a continuing tale similar to the Harry Potter in terms of fan interest/involvement. Also, this entry overall got significantly better reviews than the second film in the series, which might indicate the film itself is more boyfriend friendly for this very female-driven franchise.

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Latest “Twilight Saga” installment to eclipse “The Last Airbender” (updated)

If you’re the kind of person who lives or dies by box office news and, if so, you have my deepest sympathies,  this weekend’s box-office is already partially old news. As I write this late Thursday night, we know that Summit’s “The Twlight Saga: Eclipse” has already raked in a massive $68.5 million, though that’s actually a bit less than the prior installment got on its first weekday release. Nevertheless, its very mixed reviews are actually an improvement on  the poor critical performance of the last entry and there’s general agreement that, whatever else may be the case, this is the most action-packed installment so far. Decent word of mouth could give it a boost.

Ah, the eternal choice: lycanthrope or bloodsucking parasite?

In any case the $150 million or more total for the vampire romance’s first five days that jolly Carl DiOrio has confidently predicted seems like a good guess, especially with Nikki Finke‘s report of a promotional strategy involving 20 cast members fanning out across the country to intro the movie in area theaters.  This can’t hurt. Go to any revival screening in L.A. at a venue like the American Cinematheque or the L.A. County Museum of Art, and you’ll be lucky to see a half-full house. Advertise that a famed cast member will be speaking, and you often get sell outs. Never underestimate the appeal of a live celebrity appearance. If it works with film snobs, it’ll squeeze some more repeat viewings from the Twi-hards.

There’s actually another new genre film debuting this week. It’s the more kid-and-geek-male friendly, PG-rated “The Last Airbender” from M. Night Shameicantspellhisname. The Indian-American director has been pilloried by Asian groups for casting the tale, adopted from an animated series with a definite Asian flavor, with primarily white actors. It’s also been a long time since he’s had a hit, or even a movie that anybody liked much. It gets worse because “Airbender” is getting some of worst reviews of the year, with critics like our own Jason Zingale taking a moment to criticize the film’s retrofitted 3-D as even worse than the film as a whole. Even so, the martial arts fantasy got off to a decent start at midnight screenings Thursday morning with $3 million in the coffer for Paramount.

The Last AirbenderStill, if word gets out that this film is the stinker it sounds like, rather than the franchise-starter it’s supposed to be, it could do very disappointing business. With a $145 million budget, that’s not good tidings for the director or the studio. On the other hand, fans of the animated series could pull the film towards a solid, but certainly hugely distant, second. In any case, it seems clear that the massive and assuredly leggy success of “Toy Story 3” will be nipping at its heels. One thing is certain: the film originally titled “Avatar: The Last Airbender” will not be emulating its former namesake commercially over the long haul.

Among other limited releases this week, we have “Love Ranch,” which is the first film starring Helen Mirren to be directed by her husband, Taylor Hackford (“Ray,” “An Officer and a Gentleman”). Sadly, it’s getting very bad reviews. That is not good for a limited release, even if Joe Pesci is also in the cast. Amazing that a film about murder and legalized prostitution in Nevada is considered dull, but making movies is an uncertain business. Right?

“The Killer Inside Me” starring Casey Affleck as a brutally psychopathic cop is dividing critics in the kind of way that indicates it’s either an honorable near-miss or a cult film in the making. The adaptation of the pulp novel by novelist and Stanley Kubrick screenwriter Jim Thompson, which has a couple of scenes of very brutal and graphic violence that have generated a ton of ink and bloggy pixels, though its admirers tell us there’s lot more to the movie that that, will be expanding significantly from four to seventeen screens this weekend as per Box Office Mojo’s theater counts,. If you want to see it in a theater, I suggest you do so quickly. I don’t think all that many people are in the mood for this kind of thing right now.

UPDATE: Nikki Finke has the Thursday box office which indicates both “Eclipse” and “Airbender” are on track for their respective expected strong performances. Still, I’m curious to see if word of mouth catches up with the latter.

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