Christopher Nolan’s science fiction thriller continues to hold audiences to the tune of over $200 million as it enters its fourth week. It still will likely be no match for the projected $30-$35 million or maybe a bit more being bandied about by box office prognosticators like Ben Fritz and, more optimistically, jolly Carl DiOrio for the new buddy-cop cop parody/homage from Sony starring Will Ferrell, “The Other Guys.” Of course, having Ferrell in a movie is not an instant ticket to box office glory as the experience of “Land of the Lost” taught us not so long ago. “Inception” will nevertheless go to the #2 spot, it appears.
This time, Ferrell’s got what looks to be very strong support from the increasingly funny Mark Wahlberg not to mention supporting performances by Samuel L. Jackson and Dwayne Johnson as the supercops who would ordinarily be the leads in a buddy-cop flick. It’s even got very decent reviews, which are not a requirement for Ferrell to have a hit but they indicate the movie might be okay. That always helps, though there’s general agreement that the film from Sony is creatively not in anywhere near the ballpark of something like the similarly themed “Hot Fuzz.”
Aimed at a very different audience of young girls, the prospects are less promising for Disney’s “Step Up: 3D.” As the third film in a series that was actually declining, the conventional wisdom is that the only reason it was even made was to cash in on the three-dimensional craze. I’m thinking that craze has already peaked, at least for the present. Nevertheless, DiOrio says that its tracking indicates it might actually beat the $18.9 million opening of the prior entry. I’ll believe that when I see it, though admittedly there really isn’t a strong film for female tweens right now, so counterprogramming could be the film’s salvation. Though with “3D” actually in the title, I’d be worried if I was the executive who greenlit this one.
This week also sees two films opening in over two hundred theaters, making them larger than usual limited releases. As per Box Office Mojo, “Middle Men” from Paramount will be opening in 252 theaters, including the multiscreen drive-in theater about thirty miles east of L.A. where I’ll likely be attending an informal gathering at this weekend. The movie is getting mixed reviews, which is about right in my view. It’s an attempt to make a Scorsese-style quality film about a major turning point both in the history of porn and e-commerce that fails simply because it tries to tell a miniseries story in the length of an ordinary 100 minute release. Still, it’s an interesting movie with a lot of good moments and some very good acting, including from star Luke Wilson. We’ve been covering it a lot at Bullz-Eye with interviews by me with co-stars Giovanni Ribisi and Gabriel Macht and there’s more to come here at Premium Hollywood.
Being released in 231 theaters is Joel Schumacher’s latest attempt at artistic respectability, “12.” Named after a fictitious designer drug, it’s getting predictably uniform bad reviews and is evoking mentions of Larry Clark’s infamous “Kids.” On 45 screens is kind of the flip side of that, a sentimental comedy-drama of puppy love that sounds a little bit like a very wholesome “Let the Right One,” minus (obviously) the vampires, called “Flipped.” What’s weird here is not that its reviews so far aren’t so good, but that there are only four of them. Even at his best, Reiner was never a huge favorite of mine, though he sometimes chose great material. (No, “When Harry Met Sally” is not really great material in my view.). Still, only getting four reviews is just sad.