Weekend box office: “The Roommate” leads dorm room-size grosses

It’s possible that somewhere, to someone, some PR flack or Sony/Screen Gems exec will tout this Superbowl weekend’s grosses for the very familiar looking thriller, “The Roommate” as some kind of triumph. After all, the film exceeded the high end of the guesses I mentioned Thursday night with an estimate of $15.6 million. That’s a not at all astonishing .6 million higher than anyone expected.

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I should add that that’s an estimate, and who knows how many young females may or may not escape the nation’s football obsession for what my old cinephile compatriot Keith Uhlich terms an “enjoyably trashy” film. Keith, writing for Time Out New York, was one of 36 Rotten Tomatoes critics to pay to get in to see the film over the weekend, and one of only two to have anything nice to say about it, backhandedly or otherwise.

Scrolling down a bit further on the Box Office Mojo weekend chart nobody, outside of some lower budget Oscar contenders, has much to be happy about. The James Cameron-produced 3D outing, “Sanctum,” came in pretty much as expected with an estimated and entirely lackluster $9.2 million for hit-deprived Universal. Now, if I was playing the expectations game the studio wanted me to play, I’d say it was a surprise winner because it beat the $6-8 million figure the suits were apparently low-balling with last week. In any case, none of that has any impact whatsoever on the film’s $30 million budget and the not small marketing costs. The critically dismissed watery cave thriller from Australia may do a lot better overseas.

Natalie Portman and Greta Gerwig in The #3 film was “No Strings Attached” which somebody likes, even if I didn’t. It held pretty decently for Paramount in its third week. Its estimate is $8.4 million, and I suppose a decent Superbowl Sunday is very possible for this very female-skewing entry.

As for the fourth and fifth place entries, Weinstein’s “The King’s Speech” is hanging in there, royally, with $8.3 million estimate; Sony’s “The Green Hornet” is still well short of making back its $120 budget with $6.1 million estimated for this week and a roughly $87 million total. I don’t usually talk that much about marketing costs, but it’s important to remember that they’re significantly larger than actual filmmaking costs and, for a movie like “Hornet,” undoubtedly enormous — though there’s always merchandising profits to consider.

Last week’s #1 God v. Satan thriller, Warner Brothers’ “The Rite,” sank down to cinematic purgatory this week with a larger-than-average 62.4% second weekend drop, earning an estimated $5.5 million and change in fifth place. The former #3 entry, “The Mechanic,” about a taciturn hit-man and his hot-headed protegee, endured a very typical 53% drop for the second week of an action film. It earned a not-so-killer $5.37 million estimate for the revived CBS Films, which is still waiting for its first real hit of this incarnation.

  

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Weekend box office preview: Will “The Roommate” breach “Sanctum”? Does anyone care?

It’s Superbowl weekend and that means partially empty theaters on Sunday as a good chunk of the nation drinks beer, eats various high fat and sodium foods, and obsesses either over the game or the commercials. Between that and possible lingering effects of the big storm being suffered through by my easterly Premium Hollywood/Bullz-Eye colleagues in the Midwest and the East, you’re talking about less than optimum movie-going conditions. And, this week, it’s certainly looks like a battle between two less than optimum movies.

To be specific, we have “The Roommate” from Sony/Screen Gems which features “Gossip Girl” star Leighton Meester and the similar looking Minka Kelly of the acclaimed “Friday Night Lights” in a what sure looks like a retread of one of those “the _______ from hell” movies of the eighties and nineties. I never actually saw it, but the model in this case appears to be 1992’s “Single White Female” but set in a dorm room — scarier because the personal space is even smaller, I suppose.

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It’s also scarier because it’s not being shown to critics and the trailer for this alleged thriller actually gave me a couple of good laughs. Even so, hopes are reasonably high for this very young female skewing PG-13 flick to top this very top-able weekend. The L.A. TimesBen Fritz and THR‘s Pamela McClintock both pass on the general opinion that the take will probably not be much more than $15 million and quite possibly significantly less. On the other hand, “The Roommate” only cost $16 million to make so, it’ll make back its budget and it doesn’t seem to me like the studio is blowing much on marketing this one either. Today was the first I’ve heard of it.

The other major new release, which has been on my radar to some degree, is an underwater Australian thriller shot in 3D that is pushing the name of its producer as hard as it can. I guess James Cameron can afford to sully his brand name with what sure looks like a sub-par effort if he wants to. It’s not nice to judge a movie you haven’t seen but with mostly bad reviews and a trailer showing off some scary moments and some surprisingly poor acting it’s hard to hope it’ll be terribly good.

Pamela McClintock reports that Universal is downplaying expectations with a guess of $6 to 8 million. $10 million is apparently too much to hope for. Considering that men are the primary audience is here, if you want to treat a movie theater like your own inner sanctum, I suggest seeing this around 6:00 on Sunday in a theater in or near Wisconsin or Ohio.

In limited release in some 26 theaters according to Box Office Mojo, we have a film with a title that must be on movie marketers’ minds every Superbowl weekend: “Wo Zhi Nu Run Xin.” That’s, transliterated Mandarin for “What Women Want.” The remake of the rather funny Mel Gibson/Helen Hunt 2000 fantasy rom-com from Nancy Myers is back at us from China with Andy Lau and Gong Li.

  

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