“Where the Wild Things Are” rides atop the box office.

Where the Wild Things AreAt least this week I have some company in being a bit off the mark.  The estimated grosses for Spike Jonze and Dave Eggers’ adaptation of Maurice Sendak’s “Where the Wild Things Are” overperformed the most optimistic assessments and nailed an estimated $32.5 million. So says jolly Carl DiOrio of The Hollywood Reporter, as the significantly less jolly Nikki Finke factually reminds us that Warners chose to push the film as more of an adult picture. The decision certainly seems to have paid off.

It seems likely that the approach widened rather than narrowed the potential audience (parents with kids were likely to show up regardlesss) and added to the “cool” factor, with Cinemascore indicating that younger adults actually seem to enjoy it more than those over 25. In any case, as past somewhat deceptive campaigns I can think of attest, a certain degree of honesty in movie marketing may actually be the best policy.

Also earning more than expected is Overture’s poorly reviewed violent thriller “Law Abiding Citizen.” The macho appeal of the revenge/serial killerish premise, bolstered no doubt by the familiarity of stars Gerard Butler and  Jamie Foxx, proved fruitful with roughly $21.2-3 million estimated, depending on which sites you read.

Colm Meany, Jamie Foxx, and Gerard Butler in

In the #3 spot, “Paranormal Activity” continued to do extremely good business for Paramount with the week’s highest per-screen average ($26,530), netting an estimated $20.1-2 million on only 760 screens, still a fraction of the number of theaters showing competing flicks. As for the small discrepancies in these figures, looking at the numbers provided by Finke, DiOrio, and the Box Office Mojo chart, it sure looks like the glass-half-full DiOrio is rounding up while the glass-half-empty-and-shattered-beyond-repair Finke is rounding down.

Jason Bateman and Kristen Bell in
Though it has precisely zero appeal for yours truly and got almost uniformly bad reviews, audiences are being kind to troubled Universal Studios and Peter Billingsley, the now grown-up star of “A Christmas Story,” with his feature film debut as a director, “Couples Retreat.” The relationship comedy held well and lost a very respectable 47.7% from its opening week, earning an estimated $17.9 million in its second week. Not too surprisingly, then, the #5 spot went to the PG-13 rated horror remake, “The Stepfather,” with an estimated $12.3 million. In this climate, it might have done a bit better if it held onto the R-rating of the original. Lesson for Sony: If you’re making a horror picture, throw in a few extra f-words and maybe a c-word if you can manage it, just for safety.

On the limited release front, “An Education” had a very good weekend. The Nick Hornby-scripted period memoir adaptation from Swedish Dogme alumna Lone Sherfig, making her English-language directorial debut, earned $505,000 in 19 theaters. The Coen Brothers’ adventure in domestic Judaica,  “A Serious Man,” performed its due box office mitvot with an estimated $860,000 in 82 theaters. The #2 movie this week in terms of per-screen average after “Paranormal Activity,” however, was the critically lauded Chilean drama, “The Maid.” True, that terrific $18,000 was on only one screen, but for a satirical drama from Chile, it’s a success worth noting.

Finally, I have to demand that my brothers and sisters in L.A., Chicago, Atlanta, Philadelphia, and Seattle get down to their local theaters and see the blaxsploitation parody par excelance “Black Dynamite,” post haste. The film earned what a less jolly Carl DiOrio termed a “mild” $2,014 average on seventy screens for an estimated total of $141,000 for Sony’s Apparition films.  Not horrible, but not what a powerful brother like Mr. Dynamite (absolutely no relation to Napoleon D.) so powerfully deserves! And if I read one more blog commenter saying this movie has already “been done” via the disappointing “Undercover Brother” or the pleasantly fun, but not nearly so brilliant, “I’m Gonna Git You Sucka,” I’ll know the Man is up to his usual tricks and it’s time to take back the movie theaters!

BlackDynamiteMovieStill

  

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Will “Couples” find box office fulfillment?

Couples Retreat

As if the movie gods themselves wished to offer me some breathing space, this weekend has only one new wide release, and it sure doesn’t strike me as anything to get very excited about. Our own Jason Zingale — who enjoyed seeing a reunion of “Swingers” pals Vince Vaughn and Jon Favreau — gave a pretty tepid, just this side of positive, review to “Couples Retreat.” Jason’s take, however, is a hysterical rave compared to the blistering reviews that had the film at a pretty darn rotten 09% “fresh” Rotten Tomatoes rating.

Nevertheless, audiences may differ from the critics. The comedy does boast the appeal of the all-mid-level star cast, which also includes the very talented Jason Bateman and Kristen Bell. Also, the fact that the R-rated blood/body-parts splatter comedy, “Zombieland,” and the PG-rated family food splatter science fiction comedy, “Cloudy With a Chance of Meatballs,” are dominating the box office right now means that there’s not a whole lot out there in wide release for the non-splattery date movie trade.

Whip ItNow, Fox Searchlight’s hopes of good word-of-mouth-based box office could pan out for the girl-powered sports comedy, “Whip It.” So, if director Peter Billingsley — yes, Ralphie from “A Christmas Story” — wants to avoid a nasty box office defeat, he’ll have to hope there are no pleasant suprises for his fellow ex-child star making a feature directorial debut, Drew Barrymore. Variety‘s Andrew Stewart says the lately somewhat beleaguered Universal expects “decent numbers” whatever those are, but my hunch is that “Couples” will be lucky to be in the top five on this weekend’s hit parade and may not crack double digits. However, I’m nearly always wrong when I stray from the experts. We shall see.

The remaining action this weekend is in terms of limited releases. As per Box Office Mojo, other than some potential Oscar fare we may be discussing in coming weeks, we have “Good Hair,” from Chris Rock and director Jeff Stilson getting excellent reviews and debuting in 185 theaters, as well as the LeBron James-headlined sports documentary, “More Than a Game,” expanding into 44 theaters. “From Mexico With Love,” an old-school boxing/message picture being aimed at the Latino market, is also getting a very decent sized release in 285 theaters. The earnest looking drama has been so successfully hidden from critics so far, it’s not even appearing on Rotten Tomatoes new release listing.

Oh, and I almost forgot the one release that’s probably destined to be more than a trivia question after this week is over. After an extremely successful midnight-only release last week, the canny scarefest “Paranormal Activity” will be getting a normal release in 159 screens this weekend. As it happens, I saw it last night and will be writing up the review after I’m done here, but suffice it to say for now that I personally observed a bunch of presumably jaded, mostly youngish, industry-connected folks at a screening on the Paramount lot last night doing a pretty good impression of the folks in the trailer — well, maybe laughing at their own fear a bit more. This is not just hype.

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