Weekend box office: “The Roommate” leads dorm room-size grosses

It’s possible that somewhere, to someone, some PR flack or Sony/Screen Gems exec will tout this Superbowl weekend’s grosses for the very familiar looking thriller, “The Roommate” as some kind of triumph. After all, the film exceeded the high end of the guesses I mentioned Thursday night with an estimate of $15.6 million. That’s a not at all astonishing .6 million higher than anyone expected.

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I should add that that’s an estimate, and who knows how many young females may or may not escape the nation’s football obsession for what my old cinephile compatriot Keith Uhlich terms an “enjoyably trashy” film. Keith, writing for Time Out New York, was one of 36 Rotten Tomatoes critics to pay to get in to see the film over the weekend, and one of only two to have anything nice to say about it, backhandedly or otherwise.

Scrolling down a bit further on the Box Office Mojo weekend chart nobody, outside of some lower budget Oscar contenders, has much to be happy about. The James Cameron-produced 3D outing, “Sanctum,” came in pretty much as expected with an estimated and entirely lackluster $9.2 million for hit-deprived Universal. Now, if I was playing the expectations game the studio wanted me to play, I’d say it was a surprise winner because it beat the $6-8 million figure the suits were apparently low-balling with last week. In any case, none of that has any impact whatsoever on the film’s $30 million budget and the not small marketing costs. The critically dismissed watery cave thriller from Australia may do a lot better overseas.

Natalie Portman and Greta Gerwig in The #3 film was “No Strings Attached” which somebody likes, even if I didn’t. It held pretty decently for Paramount in its third week. Its estimate is $8.4 million, and I suppose a decent Superbowl Sunday is very possible for this very female-skewing entry.

As for the fourth and fifth place entries, Weinstein’s “The King’s Speech” is hanging in there, royally, with $8.3 million estimate; Sony’s “The Green Hornet” is still well short of making back its $120 budget with $6.1 million estimated for this week and a roughly $87 million total. I don’t usually talk that much about marketing costs, but it’s important to remember that they’re significantly larger than actual filmmaking costs and, for a movie like “Hornet,” undoubtedly enormous — though there’s always merchandising profits to consider.

Last week’s #1 God v. Satan thriller, Warner Brothers’ “The Rite,” sank down to cinematic purgatory this week with a larger-than-average 62.4% second weekend drop, earning an estimated $5.5 million and change in fifth place. The former #3 entry, “The Mechanic,” about a taciturn hit-man and his hot-headed protegee, endured a very typical 53% drop for the second week of an action film. It earned a not-so-killer $5.37 million estimate for the revived CBS Films, which is still waiting for its first real hit of this incarnation.

  

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Belated box office wrap-up: “The Rite” leads devilishly dull weekend as “The King’s Speech” fails to rise above it’s indie station

One benefit of waiting until Monday night to write up the weekend’s results is that the Box Office Mojo results I have are not estimates but “actuals.” It’s nice not to have to stick in the word “estimated” before every number for a change but, I fear, that’s about the most exciting news I have to report today.

As predicted back on Thursday night, the PG-13 exercise in exorcist hi-jinks, “The Rite,” lead the weekend and gave Warner Brothers #1 bragging rights. It was not the prettiest victory, however. With roughly $13.8 million in grosses, it was either at the low end or even slightly below the numbers that were trumpeted before, with some estimates going up to $20 million. Also,of course, in actual business terms being #1 is pretty meaningless except for the next weekend’s advertising.

Ashton Kutcher and Lake Bell in The #2 movie was last week’s topper from Paramount, “No Strings Attached.” It earned $13.4 million, falling a significantly better than average 31.8% in its second week, indicating good worth of mouth. (Which, since I kind of hated the movie, kind of annoys me. Why are you people saying good things about it?) The attempt at raunchy but adult romantic comedy will be breaking $40 million total by tomorrow, which is pretty decent considering that veteran director Ivan Reitman kept the budget to a modest $25 million.

The Mechanic,” which I’ve been covering here and at our sister site, performed not-horribly for the revived CBS Films with $11.4 million and change. It’s very reasonable budget for an action film, $40 million, means that it’s another modest success for star Jason Statham. I nevertheless agree with Bullz-Eye reviewer David Medsker that Statham deserves better. The original 1971 version of the film also deserved better, though even I have a hard time arguing that an action-inflected meditation on the nature of modern day evil like the original would do any better. Still, I wish they had cut the budget by half and kept it closer to the blunt spirit of that film or, failing that, increased it by one-third and just made a silly action-movie that was fun. Instead, it’s kind of a neither fish-nor-fowl situation.

The King’s Speech,” which expanded significantly in terms of theater count this weekend, failed to generate the surprise some said might be in the offing. It did pretty much exactly the kind of solid and stately business one would expect from a figurehead and came in at a very solid and respectable $11 million or so. It was in 5th place just barely behind “The Green Hornet” which, at about $78 million so far, still has a ways to go to match its $120 million budget.

Jay Chou and Seth Rogen in

clomid, synthroid, zithromax, accutane, celebrex
  

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Weekend box office: “No Strings Attached” receives benefits from female filmgoers

Things this weekend went pretty much exactly according to what I wrote on Thursday. Still, there was some nervousness out there.

Ashton Kutcher, Natalie Portman, and Cary Elwes in Nikki Finke tells us the studios were skittish because of the commercial track record of leading man Ashton Kutcher; it seems I’m not the only male audience member to have a deep, lizard-brain level allergy to the Kutcher. Fortunately for Paramount, young women are the dominant (70%, possibly) audience here. The simplicity of the premise and the balancing presence of the widely beloved, sure-to-be-Oscar-nominated Natalie Portman seems to have been enough to earn “No Strings Attached” — originally, presumably very tentatively, titled “Fuckbuddies” — an estimated $20.3 million for Paramount. I didn’t care for the movie, pretty obviously, but I sort of expected it to do reasonably well. It delivers what’s advertised, has some mildly funny moments, and we’ve all been trained to think of romantic comedies as light-brained affairs. That last part just makes me sad.

Scrolling down the Box Office Mojo chart, “The Green Hornet” suffered a very typical 46% drop it’s second week. It therefore managed a respectable $18.1 million estimate for Sony, putting more than it half-way to making back its $120 million production budget. Ron Howard’s first comedy in many moons, “The Dilemma,” dropped roughly the same amount and continued on track with its soft opening at an estimate of $9.7 million for luckless but now ultra-powerful Universal, thanks to the mega-merger with Comcast.

A cluster of likely Oscar contenders are holding down the next several spots, led by “The King’s Speech.” The press loves a horserace and speculation on the very real possibility of an Oscar sweep for “The Social Network” has been slowed somewhat by the Producer’s Guild awarding of its top prize to the historical tale last night.

Colin Firth and Helena Bonham Carter in

With a first-rate combination of director (Tom Hooper) and star (Colin Firth) the drama is apparently getting some outstanding word of mouth. It suffered almost no drop at all from last week and it’s estimate for the Weinstein Company is bubbling under $9.2 million. It’s going to be crossing the $60 million threshold probably by mid-week, many times it’s $15 million budget.

It was kind of a funny week in limited release. Indiewire has the details, but Peter Weir’s “The Way Back” disappointed somewhat in about 600 theaters. Probably getting a significant boost from star Paul Giamatti‘s surprise Golden Globe win, “Barney’s Version” led the week in per-screen averages, earning about $10,000 each on 16 screens. Not bad for a movie about a creature thought to be as hard to find as a yeti, an occasionally rude Canadian.

  

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Weekend box office preview: Will the Kutcher and Natalie Portman swarm “The Green Hornet”?

There’s only one major new release this week and, yeah, I kind of hate it, but that’s never prevented a movie from making a nice sum at the box office.

No Strings Attached” features easily my last favorite star of this, or really any, generation, Ashton Kutcher. It also features the vastly more talented and likable Natalie Portman, a really strong supporting cast, and what I see as really lousy screenplay that can’t be salvaged by director Ivan Reitman or anyone else. The film is an attempt to do an Apatow-style comedy for youngish women and, leaving aside my personal dislike of the film, I have a hunch it will do rather well. It’s actually splitting critics which, considering it’s an Ashton Kutcher film, is probably the equivalent of an Oscar sweep.

Ashton Kutcher and Natalie Portman have

Given the film’s positive tracking among women discussed by THR’s Pamela McClintock, Ben Fritz says that the conventional wisdom is the movie will make roughly $20 million. That makes it a real threat to the #1 status of “The Green Hornet.” The action comedy earned roughly $33 million last weekend and, for that kind of film, a 50% week #2 drop is actually not doing at all badly. Also, considering the very modest budget of “No Strings” ($20 million), it’s almost sure to be profitable for Paramount.

A couple of interesting and well reviewed movies are also getting much more aggressive than usual limited releases. Director Peter Weir (“The Truman Show,” “Witness”) returns with Ed Harris in tow in the Gulag escape drama, “The Way Back” from Newmarket and the very topical star-driven “The Company Men” from director John Wells is out from the Weinstein Company. The real mystery is why these well-regarded, if not quite ecstatically received, films weren’t at least given a shot at awards with a pre-2011 Oscar-qualifying run.

  

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Friday trailer: Pardon my Kutcher

I guess at this point I’ve chosen my destiny to the extent that, barring some miraculous talent infusion, I will probably never interview Ashton Kutcher. It’s not just that he’s a mediocre actor, I’m just allergic to the guy. Something about his onscreen persona — a sense of entitlement backed up by pseudo intelligence, perhaps — just sets my teeth on edge and makes me want to punch him, and I am a very bad puncher who should never be punching anyone.

Nevertheless, I present this red-band trailer for his latest rom-com, “No Strings Attached.” It’s completely NSFW because it’s a bit fuck-happy, both in terms of the act and the heavy and loud use of the word itself, and it does have some chuckles. There’s a bit of Kevin Kline as Kutcher’s father at the beginning, heretical though the thought is that one of my favorite extant actors could begat a Kutcher. Also, for those of you to whom this is an inviting or repellent thought, be advised this trailer also contains a brief moment of what may be naked Kutcher keister. Natalie Portman is, at least, underclothed in many of the shots even if no specific naughty bits are revealed.

h/t Jay A. Fernandez of THR.

  

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