My Wednesday prediction that this would be a healthy Thanksgiving weekend at the box office certainly proved true — and it was nice to see it wasn’t at the rest of the economy’s expense: holiday shopping actually went up slightly this year and went up a lot more virtually. Also, the movie everyone expected to hit number actually did one hit number one. However, looking beneath the surface just slightly, movie consumers were making some interesting choices.
The argument prognosticators were making last week was that Summit’s “The Twilight Saga: New Moon” pretty much had to come out on top because, considering its $142 million+ opening weekend, even if it suffered a catastrophic drop in its second weekend, it still would be ahead of everything else, and that’s pretty much what happened. The vampire-werewolf-human love triangle dropped a massive 70% but, as reported by Box Office Mojo‘s weekend chart and trade mag writers jolly Carl DiOrio and Pamela McClintock, it still earned an estimated $42.5. That was a mere $2.375 million ahead of this week’s surprise #2 film, “The Blind Side,” which not only actually won the box office race on Thanksgiving day (which is not included in the weekend tallies) but came refreshingly close to winning the weekend with $40.125 million. The five day total for the films offer a bit more air between the #1 and #2 spots, with an estimated $66 million for “New Moon” and just over $57.5 for “The Blind Side.”
The impressive aspect of the Sandra Bullock-led sports film/cross-cultural family drama combo is that it did something I don’t remember seeing whenever I’ve been paying close attention to grosses. In a world where we think it’s good if a film drops less than 45-50% on its second weekend, “The Blind Side” actually climbed 17.6% on its second go-round without a significant expansion (it went from being in 3,310 theaters to 3,340). I haven’t seen the film but I will say that this seems to be a sign that it’s possible what attracts most audiences today isn’t so different from what attracted them 50 or 75 years ago.