Wednesday night trailer: “Cedar Rapids” is excitement central

A new guy-centric comedy that’ll be premiering at Sundance (!) directed by Miguel Arteta. Ed Helms and John C. Reilly head a very interesting cast that also includes Anne Heche and the eternally underrated Stephen Root. (Sigourney Weaver is actually supposed to be in this movie, but you’d never know it from the trailer.)

This one made me laugh but it was much funnier the first time I watched than the second, and that’s not always the case with me. Anyhow, John C. Reilly has pretty much a direct route to my funnybone, but what is it about Ed Helms and befriending hookers in these movies?

H/t Mike Fleming.

  

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Weekend box office: “Shrek Forever After” enters the 3-D fray

The combined power of family films and the inflated ticket prices of 3-D films being what it is, I don’t think there’s room for much doubt that the putative final entry in the now four film-long computer animated “Shrek” franchise will take the weekend, and probably in a reasonably major way. According to jolly Carl DiOrio, $100 million may be possible. That’s a number that, while being substantially less than past openings featuring the affable troll, may be overheated, with other experts predicting significantly lower amounts. On the one hand, DiOrio theorizes that the tracking surveys don’t properly account for the strength of family films nor the 3-D box office bonus. (He notes some theaters in NYC are charging $20.00 for 3-D showings.) Still, four movies in, people may tend to write this one off as a last ditch attempt to cash in on a once immensely popular character.

Shrek whatever

Are they right? Well, our own David Medsker, not a huge fan of the series, actually thinks “Shrek Forever After” has the most heart of any entry so far and notes that it has lowered the number of fart jokes, always a welcome change in my book. It’s also probably worth noting that Dreamworks and Paramount have chosen an animation newbie in director Miguel Arteta, whose previously been best known for such character driven, off-beat low budget indie comedies as “Chuck and Buck” and “The Good Girl,” as well as the more recent and somewhat more mainstream targeted “Youth in Revolt.” The choice of Arteta has apparently worked to some degree as the film has enjoyed a modest bump upwards in esteem from the critically unlovedShrek the Third.” Still, the marketing for the film has been hampered by title changes — previous monikers were “Shrek:  The Final Chapter” and “Shrek Goes Fourth.” Still, as long as people remember the “Shrek” part, it shouldn’t be too big a problem.

There will be competition from other just a bit less family-friendly major releases rated PG-13 for varying degrees of violence, but Marvel/Paramount’s “Iron Man 2” has been dropping by over fifty percent from its terrific but not ultra-immense opening week, and therefore is likely to come at #2. Last week’s #2, “Robin Hood,” is expected to have a pretty huge drop in its second week based on its unexciting word of mouth and will come in somewhere lower in the top five. Its a good thing for beleaguered Universal Studios that the action-adventure criticized for a marked lack of fun has nevertheless generated strong international numbers.

MacGruber
The week’s other new release has been getting a lot of ‘net coverage, and is based on a character with a lot of TV exposure. Even so, the gurus seem to agree that it won’t be a massive hit. Given that the Saturday Night Live movie brand is not exactly vibrant, though it’s always fun to read about — and was last made use of in 2000 — “MacGruber” could be seen as damaged goods from the start because it’s derived from a series of one-joke skits from the show featuring Will Forte and that PH favorite/comment generator, Kristen Wigg. No wonder that the “tracking” has not been too spectacular.

The very broad comedy, essentially an elaborate spoof of the old “MacGyver” TV series, about an incompetent would-be super-spy who isn’t nearly as good at defusing huge bombs as he thinks he is, is apparently tracking fairly poorly. On the other hand, this film is getting a entirely non-rapturous but okay critical reaction (59% “fresh” as of this writing), which indicates to me it will end up as a video guilty pleasure for many of us. The question is, will so many of the audience decide to wait for the DVD/Blu-Ray or cable version of the film that the number will really be a rather sad $8-10 million as Carl DiOrio suggests, or will enough family-film wary 17-40 year old males decide to enjoy the film’s juvenile-yet-R-rated pleasures making for the more robust $15 or even $20 million figures suggested by C. S. Stowbridge at the Numbers? I’ve been wrong before, but I’m guessing “MacGruber” will at least break double digits. I hope it does fairly well, if only so there’s a chance we’ll see Betty White reprise her SNL role as MacGruber’s (too) beloved grandma in the sequel.

There isn’t a huge amount of action this week on the limited release market, at least in terms of high-profile new movies. “Holy Rollers,” a fact-inspired tale starring Jesse Eisenberg as a young Hasidic Jew — if you don’ t know the term, just think of them as the tech-friendly, urban equivalent of the Amish — who gets caught up in trafficking Ecstasy. Apparently, its premise is more interesting than the actual movie. What a shanda.

Holy Rollers

  

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A Na’vi, some singing rodents, and Sherlock Holmes walk into a movie theater…

…And never leave.

Well, that’s the scenario provided by jolly Carl DiOrio, the only box office prognosticator I have access to now that Variety has gone behind that pay wall. I certainly have little reason to doubt that Fox’s “Avatar” will experience a fourth weekend atop the box office pile, considering how the film has most definitely emerged as one of those rare demographic-spanning productions that becomes a self-perpetuating “must see” phenomenon. It’s already the tenth biggest domestic money-maker of all time at $380 million+ and I’m almost afraid to check the international numbers.

The last movie like this was “The Dark Knight,” which also ruled the roost four weekends running, but sometime tells me that the appeal of James Cameron’s movie might actually be wider over the long run in terms of attracting an older and less gender-specific audience. I could be easily be wrong about that but, considering how excellently the film has been holding up to now, even a relatively precipitous post-holiday drop still seems to promise another very hefty payday for Cameron’s epic spectacular.

Family appeal should never be underestimated at the movies. However, I have to admit that I’m a bit stymied by the degree of success of Fox’s “Alvin and the Chipmunks: The Squeakquel.” It’s just that I can’t imagine adults wanting to see it. Still, the movie came in third in a photofinish with Warners’ “Sherlock Holmes” last week (both made $35-36 million), and both movies apparently seem set for a similar repeat. Personally, though I wouldn’t be surprised if either film experienced a bigger than expected post-holiday drop. I found the opening hour of “Holmes” pretty dull stuff, despite a lot of running around and mucking about and it’s not like moviegoers don’t have some interesting options this weekend.

Indeed, unusually for the first post-holiday weekend of the New Year, we have two rather solid-looking entertainments on tap. Hopes are reasonably high for “Daybreakers,” to be a strong #4 for Lionsgate. It appears to be a clever, horror/sci-fi/action/satiric variation on an old Monty Python sketch, in which a world dominated by vampires  must deal with dwindling supply of delectably sanguinary humans. It’s an intriguing enough conceit to draw my attention despite the film probably having too much gore for my taste and having almost certainly way too much of leaden star Ethan Hawke for my preference. Still, a second billed Willem Dafoe can go a long way toward fixing that and critics are reasonably, though not ridiculously, positive, as in type O. Top critics are a leaning a hair negative, also as in type O, though it definitely has its fans.

Finally, there’s something about “Youth in Revolt” which, despite the fact that most people, including most critics, seems to like it well enough, makes people somewhat downplay its commercial possiblities — despite being part of the ever-popular genre once dubbed by Roger Ebert and Gene Siskel as “the horny teenager movie.” The plot is also a variation on Woody Allen’s “Play It Again, Sam” (a horny adult movie and stage play), which certainly worked well in its day and has more than little appeal to the nerd within all of us. Certainly, director Miguel Arteta (“The Good Girl,” “Chuck and Buck”) has a low key comic style that may not spell blockbuster though being based on a popular series of novels won’t hurt, I suppose.

Another side of Cera In any case, I don’t think we’ve seen the end of Michael Cera‘s box office appeal even if he’s inevitably been the subject of something of a backlash from those who argue he’s a one-comic-trick pony, though playing a dual role as his dangerously roguish alter ego might help there. Also, Cera’s memorably named costar, Portia Doubleday, is generating her own interest. That can’t hurt. The Weinstein Company could certainly use a bit of commercial help, right now. DiOrio is calling for the film to just break double-digits, but I wouldn’t be surprised by a surprise, especially given the lack of youth-friendly films and actually funny comedies right now.

  

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Play “Youth in Revolt” again, Sam

Courtesy of Funny or Die and via JoBlo we have the new red band trailer for the upcoming R-rated comedy directed by Miguel Arteta, starring Michael Cera and adapted from the epistolary (look it up!) novel by C.D. Payne  featuring his Nick Twisp character, “Youth in Revolt.” Since this is red band and we have some of what you might call “coarse sexual language” F-words included, the usual warnings about watching this at work apply. (Of course, assuming that you’re allowed to even be here at all…you are on your break, right?)

Youth In Revolt Red Band Trailer – watch more funny videos

Pretty funny stuff but, at least on the surface, this seems almost like a teen, WASP version of an earlier film, and if you haven’t figured it out already, you can find out what it is right after the flip.

Read the rest of this entry »

  

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