For anyone that read my preview of the new season, you probably weren’t too surprised by the events that took place in tonight’s premiere, but I still enjoyed the episode a lot and think that it’s a strong start to what could be another great year for the series. With Eric more or less taking a backseat this week, the bulk of the episode revolved around Vince on the set of his new action film. And if you thought Vernon, the fictional German director of “Smokejumpers,” was intimidating, wait until you get a load of real-life actor/director Nick Cassavetes. Worried that the audience will know he’s cheating by using stunt doubles for Vince, Nick begs him to do an upcoming car chase sequence himself, and he agrees. That is, only because he doesn’t want Nick to think he’s a pussy, but the minute that Nick leaves his side, Vince goes running to Eric and Ari for help in breaking his promise without Nick knowing it was him who spurred them on.
Ari has more important things going on in his life as the new head of the biggest agency in the world. He’s got big plans for the company, including a possible deal with the NFL regarding the league’s TV rights, and yet instead of sending someone else to get their hands dirty (much to the annoyance of Mrs. Ari), he visits the set to speak with Nick himself. It doesn’t quite go as planned, however, after he threatens Nick to get the studio involved when he learns that they haven’t been insured for the stunt because he hasn’t told them about it. Nick threatens Ari to keep his mouth shut, and then delivers a little payback later on by taking a full-page ad out in Variety with a picture of Ari in drag and the following text below it: “Ari Gold. My Friend, My Agent, My Bitch.” Has Ari Gold finally met his match? Apparently, because I don’t think we’ve ever seen him step down from a challenge before – and that includes the aforementioned “Smokejumpers” director, whom Drama once referred to as a “cocksucking Nazi bastard.”
Nick piles on the pressure, though, and Vince decides to do the stunt, which doesn’t go as planned when the car fails to brake properly after jumping off a ramp through a gauntlet of pyrotechnics. Vince emerges from the wreck unharmed, and though he appears to be a little shaken at first, once he realizes that he’s okay, he wants to go again. The look on his face seems to say otherwise, but I wouldn’t be shocked if Vince’s big storyline this season involved him becoming a thrill-seeking adrenaline junkie. It would definitely be an improvement from previous years, as Vince tends to get the short end of the stick when it comes to character development.