TCA Press Tour: CBS Executive Session

Nina Tassler, President of CBS Entertainment, favored us with her presence this morning at the TCA tour, sitting down for an executive session which provided us with the following quotes and tidbits:

* Regarding the decision to place the new reality series “Undercover Boss” in the plum spot following the Super Bowl, she said that it was a combination of good timing and a good series. “We’re very high on the show, but we spent a lot of time talking about what the right strategy would be,” she said. “We’ve seen five or six episodes of ‘Undercover Boss’ by now, and there is a tone and a quality to the show that we felt was a great fit after the Super Bowl. It is aspirational. It is a feel-good program.
Everybody who is sitting and watching the Super Bowl, be you 8 or 80, can stay right there and enjoy the program. I think 15 years ago, that spot was used to launch new programming. Obviously, in the last 10, 15 years it’s been used more as a platform to get greater exposure for existing shows. But we thought, ‘You know what? We have a great project, we’re very high on it, and we think we’re going to launch another big-branded reality show.'”

* Obviously, NBC’s continued fall from grace via the great failure that was “The Jay Leno Show” was a topic of conversation that everyone wanted Tassler to weigh in on. “Through it all, we have to realize that ABC, CBS and FOX…we’ve all fared, I think, very well during this experimental phase for NBC,” she said. “But if we can harken back to when there was that grand proclamation about 8 o’clock at NBC…? Remember? We all wrote about that: 8 o’clock was over at NBC. They were going to have a whole different strategy developing for 8 o’clock. And then along came 10 o’clock, and they were going to have a whole different strategy for 10 o’clock. You know, I think ultimately, there is no substitute for developing great shows, working with great talent, and getting your program on the air.”

“The unfortunate thing is that our creative community was to some degree somewhat bruised by this,” she continued. “I think that the talent as this was taking place, a lot of people were put out of work. A lot of people really saw this as having a pretty negative impact on our business. But I think right now for us, it just allowed us to get a bigger piece of the ad revenue pie at 10 o’clock, and again, what I have the most trouble with is for their company, their decision to do what they did, to sort of turn that and say that his is a reflection on the whole network business, I think is misguided. Our business is thriving right now. We are enjoying success with new hit shows, as is ABC, as is FOX. So I think at the end of the day, it was an experiment that obviously did not work, but for us, like I said, there’s no substitute for just developing and producing and launching great shows.”

There’s certainly no question that a couple of CBS earned some additional success from viewers’ indifference to “The Jay Leno Show.” As Tassler observed, “We moved ‘The Mentalist’ to 10 o’clock on Thursday night and launched ‘The Good Wife,’ so 10 o’clock has been good business for us.”

Read the rest of this entry »

  

You can follow us on Twitter @moviebuffs and on Facebook as well.

Related Posts

TCA Tour: CBS Executive Session

Nina Tassler, President of CBS Entertainment, has honored us with her presence this morning at CBS’s TCA day, and during her executive session, she provided us with the following tidbits:

* When word leaked out – that’s hardly the right phrase, since it was actually included in a network-provided schedule, but we’ll go with it, anyway – that there would be a “Mystery Panel” today, hopeful (perhaps overly optimistic) critics began theorizing that it would be for “The Late Show with David Letterman.” As it turns out, it’s actually for CBS’s upcoming revival of “Let’s Make A Deal,” which Nina briefly detailed for us. It’ll be hosted by Wayne Brady and will premiere on October 5th. And, yes, Monty Hall is involved, but only as an executive producer. Come on, though: an old pro like that surely won’t be able to resist rearing his head onscreen once in awhile. I think we can count on him to show up during Sweeps Week, at the very least.

* Of NBC’s great Jay Leno experiment, she says, “Whatever ratings they get, they’re going to declare victory, so it really doesn’t matter.” As far as CBS goes, however, they’re going to stick with the successes of their 10 PM dramas. (Good plan.) She also got a laugh when she admitted that she thought that NBC’s announcement that Conan O’Brien was the new king of late night “seemed premature.”

* Rocky Carroll will be a recurring character on the new “NCIS: Los Angeles,” but Pauley Perrette will be guesting in the show’s second episode.

* There are nine more “Flashpoint” episodes yet to be aired, and they’re still happy with the way the arrangement of airing a Canadian-produced series on American TV. As such, “The Bridge” will be turning up on CBS in the near future as well. But there are no plans yet to produce any further “Flashpoint” episode, although she says they reserve the right to do so.

* As far as “Harper’s Island” goes, it had some online traction and appealed to a niche audience. “The challenge is to find something that can appeal to niche but that has a broader appeal as well,” she said. She was happy with the series, but “it just didn’t grab on to a bigger audience.”

* Apparently, “CSI” fans’ biggest issue with Laurence Fishburne was that he needed to look “more comfortable in his clothes.” You will be pleased to learn that this is being taken care of.

* No plans for any more “Million Dollar Password” at the moment.

* Her one-liner about Ben Silverman’s departure from NBC: “”I’m really just a D girl, so I wouldn’t comment.”

  

Related Posts