The 2010 Primetime Emmy nominations are in!

Bright and early this morning…by which we mean 8:40 AM EST / 5:40 AM PST…the nominees for the 62nd Primetime Emmy Awards were announced by Joel McHale (“Community,” “The Soup”) and Sofia Vergara (“Modern Family”). It ended up being a worthwhile gig for one of them, at least, with Vergara pulling in a Supporting Actress nod for “Modern Family.” Maybe that’s why McHale seemed so stone-faced. (Seriously, did someone tell McHale that he wasn’t getting paid if he didn’t keep his smart-assery in line ’til after the nominees were read? The only time he cracked anything approaching a joke was when he preempted Vergara’s mangling of Mariska Hargitay’s last name.) Anyway, here’s a list of who got the glory…and, in the case of Best Actress in a Drama, who got the shaft.

Outstanding Comedy Series:

* Curb Your Enthusiasm (HBO)
* Glee (Fox)
* Modern Family (ABC)
* Nurse Jackie (Showtime)
* The Office (NBC)
* 30 Rock (NBC)

My Pick: “Modern Family.” There’s no question that “Glee” is award-worthy, but not necessarily as a comedy, which is also where “Nurse Jackie” falters in this category. I feel like “The Office” and “30 Rock” coasted in on their past merits this year, but “Curb” got a huge boost from the “Seinfeld” storyline, so it’s the only real competition here. Still, the buzz on “Modern Family” is all over the place. I can’t imagine it won’t bring home the glory.

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Fox: What’s New for Fall 2009

Glee (Wed., Sept. 9 @ 9:00 PM, Fox)

The competition: “Modern Family” and “Cougar Town” (ABC), “Criminal Minds” (CBS), “Law and Order: Special Victims Unit” (NBC), “The Beautiful Life” (The CW)

Starring: Jane Lynch, Jayma Mays, Corey Monteith, Lea Michele, Dianna Agron, Matthew Morrison, Jessalyn Gilsig, Chris Colfer, Patrick Gallagher, Kevin McHale, Jenna Ushkowitz, Amber Riley, Mark Salling
Producers: Bradley Buecker, Brad Falchuk, and Ryan Murphy (“Nip/Tuck”), Zachary Woodlee (“Eli Stone”)
Network’s Description: A one-hour musical comedy that follows an optimistic high school teacher as he tries to transform the school’s Glee Club and inspire a group of ragtag performers to make it to the biggest competition of them all: Nationals. McKinley High School’s Glee Club used to be at the top of the show choir world, but years later, a series of scandals have turned it into a haven for misfits and social outcasts. Will Schuester, a young optimistic teacher, has offered to take on the Herculean task of restoring McKinley’s Glee Club to its former glory with the help of fellow teacher Emma Pillsbury. It’s a tall order when the brightest stars of the pitch-imperfect club include Kurt, a nerdy soprano with a flair for the dramatic; Mercedes, a dynamic diva-in-training who refuses to sing back-up; Artie, a geeky guitarist who spends more time avoiding bullies than chasing girls; and Tina, an awkward girl who needs to suppress her stutter before she can take center stage. Will’s only hope lies with two true talents: Rachel Berry, a perfectionist firecracker who is convinced that show choir is her ticket to stardom; and Finn Hudson, the popular high school quarterback with movie star looks and a Motown voice who must protect his reputation with his holier-than-thou girlfriend, Quinn, and his arrogant teammate, Puck. Driven by his secret past, Will is determined to do whatever it takes to make Glee great again, even though everyone around him thinks he’s nuts. He’s out to prove them all wrong – from his tough-as-nails wife Terri Schuester to McKinley’s cheerleading coach Sue Sylvester to an über-hip world that thinks jazz hands and sequined tuxedos litter the road to infamy rather than pave the way to Hollywood dreams.
The Buzz: Crazy insane. (Insane? Crazy?) Fox’s decision to air the pilot for the show back in May and let it simmer for the summer was one of the strongest marketing moves in recent television history, as evidenced by the ridiculous amount of iTunes downloads of the songs from the show, and while having the cast turn up at Comic-Con might’ve seemed out of place at first, given how close the lines for “glee club members” and “comic book and sci-fi aficionados” lie on the geek flowchart, it shouldn’t have. And now they’re preparing to tour the malls of America…? The buzz buzz buzz you’re hearing in the drum of your ear is the sound of “Glee.”
Pilot Highlight: If you didn’t want to leap to your feet and applaud at the end of their performance of “Don’t Stop Believin’,” you are dead inside. Dead, I say.
Bottom Line: It’s going to be like having a new volume of “High School Musical” airing every single week, except with sensibilities falling closer to “Freaks and Geeks.” If it isn’t a huge hit, and if the soundtrack to the show isn’t one of the biggest selling albums of the holiday season, I will be shocked…and crestfallen, too, as I’m totally in the “Glee” club as well.

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TCA Tour: “Glee”

During his executive session at the TCA Press Tour, Fox President of Entertainment Kevin Reilly announced that they’ve finished 13 episodes of “Glee,” assuring us that “the show delivers. It’s fantastic.” While this is exactly the sort of thing you’d expect a network president to say, those of us who caught the pilot episode of the series when it aired earlier this year couldn’t be much more hopeful that Reilly isn’t just talking out of his arse.

It was an interesting experiment for Fox to air the series pilot months before the series was to make its proper debut, but it created the kind of buzz that makes network executives giddy.

“We didn’t really think that a one-time-only play was going to be about ratings,” said Reilly. “It was really a marketing stunt to a certain extent, and it’s something that has ended up being very successful. In fact, it could be the marker for something we’re going to employ more frequently, because our marketing effort in these things get wedged into such a narrow window from the time they’re ready to put out there to the time they air. We wanted people to talk about it and take time to get their heads around it. It did a 4.3 rating ultimately in the Live-Plus-Seven. It’s been sampled by 25 million people between TV, the online site, and Hulu, which has been unbelievably strong. We’re going to repeat it again. We’ve heard the chatter, and the talk continues to get more and more positive.

“We were at Comic-Con last week, which was a stretch for this show,” he admitted. “We were nervous nobody was going to show up. It wasn’t even in the main venue. There were thousands of people out the door, and it was like The Beatles were there. There’s something happening with the show. With that said, we’re both very confident there is a core audience for this show that is going to be there and it will be successful. How much the upside is…? I don’t think we’re looking for this to be necessarily the biggest phenomenon of the fall. It is a little bit of an offbeat show, but we’d certainly love to have it in that square success category. We know it’s a creative success because we’ve now seen the work. So all in all, we like that strategy. It worked very well.”

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