We have another apparent photo-finish at the box office this weekend. Despite my confidence Thursday night that “Kick-Ass” would be the top film this weekend and probably come out in the middle-to-high end of the $20-30 million range suggested by all the prognosticators, the film appears to have come just shy of doing either. For now.
The “actuals” that will come out sometime tomorrow could change this. However, with an estimate of $19.75 million, the somewhat controversial hyperviolent “hard R” superhero action-black-comedy is currently within $250,000 of being beaten by the $20 million estimate for the crowd-pleasing, PG-rated 3-D family film “How to Train Your Dragon”. That’s actually still good, if you can ignore the expectations game.
However much the schadenfreude brigade plays up the gap between expectations and box office reality, the $30 million film from director Matthew Vaughn (a producer earlier in his career) is clearly going to be very profitable for Lionsgate. The man who started his career as Guy Ritchie’s producer and who since has proven himself to be, in my estimation, the vastly better filmmaker (I haven’t seen “Kick-Ass” yet), should be applauded for bringing an action film like this on what is, by Hollywood standards, a very low budget for an action film. I think that is especially so in the home video long haul as the “Kick-Ass” cult will undoubtedly grow, at least among fanboys of all ages. It’ll also be interesting to see if the film develops legs or sinks-like a stone theatrically, as many genre films do. Next weekend will tell that tale.