TCA Press Tour, Summer 2010: Day 7

Day 7 of the TCA Press Tour technically began on Day 6: just as the ABC all-star party wrapped up, Fox hosted a cocktail party which doubled as an early check-in for their day of the tour…and, better yet, it was hosted by Will Arnett and Keri Russell, the stars of one of Fox’s upcoming new sitcoms, “Running Wilde.”

You’ll get more details about the show in due time, since there was a “Running Wilde” panel as well, but for now, I’ll just mention that two other individuals affiliated with the show made unexpected appearances at the early check-in: executive producer / co-creator Jim Vallely and co-star Peter Serafinowicz.

I didn’t really get a chance to chat with Russell (she was pretty well surrounded from the moment she arrived), but I did talk to Arnett for a few minutes. Thanks to my wife, though, I ended up having a relatively lengthy conversation with Serafinowicz and Vallely. I knew I’d recognized Serafinowicz, and he quickly reminded me why: he had his own series in the UK, one which many YouTube clips reveal to be extremely hilarious. Indeed, he’s the one who told me I should check them out, particularly his Beatles-related parodies, of which he’s quite proud. No wonder he was cast to play Paul in Robert Zemeckis’s “Yellow Submarine” remake.

In a strange “small world” moment, I also learned that Jim Vallely is the father of Tannis Vallely, the actress who played Janice, the glasses-wearing, cello-playing prodigy on “Head of the Class.” She’s now on the casting side of the business, having worked on such films as “X-Men Origins: Wolverine,” “Indiana Jones and the Kingdom of the Crystal Skull,” “Oceans’ Thirteen,” and “It’s Complicated.” Eventually, my wife and I grew tired and retreated for the evening, but it would only be a few hours until we were back in the thick of it again, this time for the real beginning of Day 7.

Breakfast was brought to us by the casts of “Human Target” and “The Good Guys,” shows which, back in the days when the networks weren’t too cheap to spread their series across a two-day period, would’ve earned their own panels. Instead, we had to settle for chatting with them over bacon and eggs, bagels or donuts, and that sort of thing. In truth, the only person I really had the chance to speak with was Jackie Earle Haley on “Human Target,” and that was mostly because I feel like I kinda sorta know him (he’s friends with Bullz-Eye’s own Ross Ruediger and, as a result, has come to recognize me on sight as “Ross’s friend”), but as you can see, everyone was in the house from both series.

Soon enough, the actors headed out to start their own days, and having finished our breakfast, we took our seats and prepared for the first panel of the morning to begin.

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TCA Tour: “Glee”

During his executive session at the TCA Press Tour, Fox President of Entertainment Kevin Reilly announced that they’ve finished 13 episodes of “Glee,” assuring us that “the show delivers. It’s fantastic.” While this is exactly the sort of thing you’d expect a network president to say, those of us who caught the pilot episode of the series when it aired earlier this year couldn’t be much more hopeful that Reilly isn’t just talking out of his arse.

It was an interesting experiment for Fox to air the series pilot months before the series was to make its proper debut, but it created the kind of buzz that makes network executives giddy.

“We didn’t really think that a one-time-only play was going to be about ratings,” said Reilly. “It was really a marketing stunt to a certain extent, and it’s something that has ended up being very successful. In fact, it could be the marker for something we’re going to employ more frequently, because our marketing effort in these things get wedged into such a narrow window from the time they’re ready to put out there to the time they air. We wanted people to talk about it and take time to get their heads around it. It did a 4.3 rating ultimately in the Live-Plus-Seven. It’s been sampled by 25 million people between TV, the online site, and Hulu, which has been unbelievably strong. We’re going to repeat it again. We’ve heard the chatter, and the talk continues to get more and more positive.

“We were at Comic-Con last week, which was a stretch for this show,” he admitted. “We were nervous nobody was going to show up. It wasn’t even in the main venue. There were thousands of people out the door, and it was like The Beatles were there. There’s something happening with the show. With that said, we’re both very confident there is a core audience for this show that is going to be there and it will be successful. How much the upside is…? I don’t think we’re looking for this to be necessarily the biggest phenomenon of the fall. It is a little bit of an offbeat show, but we’d certainly love to have it in that square success category. We know it’s a creative success because we’ve now seen the work. So all in all, we like that strategy. It worked very well.”

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