This one’s for you, Mr. Hefner

Hey, it’s not everyday someone gives $900,000 of their own money to save a local landmark, but that’s what the founder of Playboy did for Los Angeles today as he donated a large sum to save the iconic sign in the Hollywood Hills that has become symbolic of a lot more than an actually fairly random place name. Anyhow, I’m turning this one over, in a way, to Hugh Hefner. I think the two clips below are fairly self-explanatory.

Since the individual scenes have been apparently all been disabled for embedding (why?), we’ll give you the trailer instead.

Bullz-eye/Premium Hollywood boss man Gerardo Orlando recently interviewed the ultimate girly mag’s honcho emeritus about a fortnight back. Check it out.

  

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Monday night at the movies, the post TCM Fest edition.

I’m recovering from the fest and doing other stuff as well, so I’m going to try and keep things fairly short tonight.

* The non-extra initial Blu-Ray/DVD release of “Avatar” has, guess what, done very, very well.

* Thanks, Hef! He saves the world for heavily retouched naked women, pays writers more than just about anybody, and now he ponies up the missing funds to save the Hollywood sign.

* One item I don’t actually have to link to report on is that the TCM Classic Film Festival is going to be back next year, with the idea of being an annual event. I can do that because I was present at last night’s big screening of “Metropolis” where none other than Robert Osborne announced it to the assembled multitudes at the more beautiful than ever Grauman’s Chinese Theater.

What was interesting about the way this festival was marketed is that people who live in Los Angeles were clearly not the primary target. Individual ticket prices were roughly double what film geeks like myself are used to paying to see similar presentations — actually more than double when you consider that most repertory programs are actually double bills. With the exception of fellow press and a USC film student who had picked up one of thirty free tickets that has been donated, everyone I spoke to was from elsewhere, and usually a place where the opportunity to see such frequently revived cinematic warhorses as “Casablanca” and “Some Like it Hot” on the big screen are nevertheless beyond rare.

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Midweek movie news

It’s quite late, or quite early, here on the west coast, so this edition will be swift.

* Captain America has got his girlfriend, and I’ve never heard of her! However, those of you who keep up with your TV may know Hayley Atwell, who’ll be playing Peggy Carter, Cap’s WWII era love interest. Among other shows, she was featured on the not-so well received AMC redo of “The Prisoner.”

* The folks over at Dreamworks have been busy beavers. First, they began the roll out of their “Kung Fu Panda” “virtual theme park” — basically a collection of Panda-based games for kids. Also, their gearing up for the May release “Shrek Forever After.” Today, CEO Jeffrey Katzenberg spoke at the National Association of Broadcasters (NAB) confab about, naturally, 3-D conversions on the first three “Shrek” productions and how they won’t suck like certain live-action 3-D conversions.

Still, there was a fly in the family-friendly ointment, and that was a photo spread that’s coming out in the glossy Vman Magazine that apparently caused some unhappiness at Dreamworks Animation. I could explain why, and you may definitely read the Paul Bond’s THR article about it. On the other hand, I don’t have to tell you how many words a picture is worth.

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