Weekend box office: “Megamind” rules the ‘plex, more or less

MegamindThe “divide and conquer” strategy for this weekend pretty much worked as planned. The cuddly supervillain-centric 3D animated comedy with an all-star voice cast from Paramount/Dreamworks “Megamind” underperformed slightly to come in at $47.65 million according to Box Office Mojo. That’s a couple million lower than the numbers bandied about earlier, but actually a few million above the opening of another Dreamworks Animation, “How To Train Your Dragon.” As Anthony D’Alessandro reminds us, that one had strong enough legs to carry it to a major success after an opening that was originally deemed very disappointing.

Next up was the heavily promoted Robert Downey, Jr./Zach Galifianakis vehicle, “Due Date.” The R-rated road comedy earned an estimated $33.5 million for Warner Brothers. It’ll be interesting to see if the lackluster reviews are reflected in less than awesome word of mouth and theatrical legs for the film. Nikki Finke reports that it got a decent B- from Cinemascore, but I remain eternally somewhat skeptical of those surveys.

Robert Downey, Jr. and Zach Galifianakis exchange bon mots in

The #3 film was Tyler Perry’s theatrical adaptation of a very non-Tyler Perry play, “For Colored Girls.” The heavy-duty drama earned true to Mr. Perry’s form with his traditional audience base, and generated an estimate of $20.5 million for Lionsgate. Say what you will about Mr. Perry, an adaptation of an acclaimed poetry-based play earning that kind of cash requires someone with his kind of populist sensibilities and appeal.

In the #4 spot, the age-spanning action-comedy, “RED,” continues to maintain its hold on the box office with an estimate of over $8.85 million for Summit. Last week’s Halloween #1, “Saw 3D,” had the expected big second weekend drop, plus a bit extra. It lost 63.6% for a Week 2 estimate of $8.2 million. “Paranormal Activity 2” is also dropping, but less dramatically (55.8%). It earned an estimated $7.29 million for Paramount in its third week.

Among limited releases, the four theaters showing Danny Boyle’s much discussed James Franco near-one-man-show, “127 Hours,” showed that audiences were willing to pay an arm, if not a leg, to see the fact-based ordeal film and things look promising for a wider release. It endured a spectacular per-screen average of $66,500 for a total of $266,000. Less stratospheric, but still healthy, was the 46 theater debut of the fact-based political ordeal drama, “Fair Game,” featuring Sean Penn and Naomi Watts as Bush-era National Security Council analyst Joe Wilson and his wife, spy Valerie Plame, who was very illegally outed by members of the Bush Administration. (Their defense: it was an accident. Woops.) It earned a per-screen average north of $15,000 and a total of $700,000.

fair-game-watts-penn

  

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Box office preview: Divide and conquer

That’s the studio strategy this week as three major releases with large and divergent natural constituencies hit movie theaters. All three movies are expected to do rather well by the folks whose job it is to guess these things, as evidenced by the small amount of daylight between the predictions showcased this week by the L.A. TimesBen Fritz and THR‘s ever jolly Carl DiOrio.

I don’t think there’s any reason at all to doubt that the family audience, which hasn’t had a new 3D animated comedy in a while to gawk at, will check out “Megamind.” Featuring the voices of Will Ferrell, Tina Fey, Brad Pitt, and Jonah Hill, the film is the second of these comedies this year to focus on a putative villain after “Despicable Me.” This one takes a more superpowered spin with a pretty obvious spoof on the Superman mythos. Reviews are decent but muted, but the take is expected to be a very solid $50 million or so, which is not so muted.

Robert Downey Jr. and Zach Gallifianaki have a The reviews are substantially less positive for “Due Date,” which is to youngish men what “Megamind” is to families. I remember being unimpressed for the trailer for the new comedy from Todd Phillips starring Robert Downey, Jr. and Zach Gallifianakis, but apparently the sheer star power and the tried and true comic premise of a mismatched twosome on a road trip seems to be enough here for the R-rated comedy to get something in the $30-35 million neighborhood. Personally, however, I wouldn’t be surprised to see it under-perform. Star power just isn’t what it used to be these days and this is clearly not a second coming of Phillips’ “The Hangover.”

With a cast that includes Thandie Newton, Phylicia Rashad, Janet Jackson, Whoopi Goldberg and the Oprah herself, “For Colored Girls” is pretty clearly for African-American women as far as studio marketers are concerned. Based on the acclaimed  poetry-based play of the 1970s by Ntozake Shange (full title: For Colored Girls Who Have Considered Suicide When the Rainbow is Enuf), the movie is not getting much acclaim from critics, who once again are none too fond of Perry’s penchant for melodrama, though many do seem to be given Perry credit for at least trying something different this time around. On the one hand, Tyler Perry’s fans are clearly unconcerned about critics, on the other, this is a very different kind of material than Perry’s usual. An amount of $20 million is being bandied about. In any case, one has to wonder what feminist author Shange makes of this excerpt from Carl DiOrio’s piece:

“In addition to Tyler’s core audience, we’re going after fans who are familiar with the play,” Lionsgate distribution topper David Spitz said. “We feel this could be the Sex and the City for African-American women.”

With Oscar season upon us, a number of notable films are coming up in limited release, including the Valerie Plame spy scandal film “Fair Game,” the fainting-inducing mountain climbing ordeal picture, “127 Hours,” and the Elliot Spitzer ordeal documentary, “Client Nine.” Notable for being both good and probably not having a chance in hell at an Oscar, however, is “Red Hill” which I’m not mentioning here not just because we were granted interviews with the director and star, though that never hurts, I admit shamefacedly.

Ryan Kwanten and Steve Bisley in

  

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Late night trailer: “For Colored Girls”

Tyler Perry adapts Ntozake Shange’s 20 part “choreopoem” and Tony winning Broadway hit of 1975, “For Colored Girls Who Have Considered Suicide When the Rainbow is Enuff.” Judging from what’s below, I’m not sure that this will work as Perry’s bid for artistic respectability.

  

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