Box Office Recap: ‘Snow White’ Crowned Queen of the Box Office

Universal Pictures has needed a win for a while now. Following the disappointing flops of “Battleship” and “The Five-Year Engagement,” the studio had a lot riding on its newest release, “Snow White and the Huntsman,” especially considering the film’s $170 million production costs.

Luckily for Universal, “Snow White” grabbed a better-than-expected $56 million in its first weekend, placing it on top of the domestic box office charts. The film’s success was a great surprise given the multitude of concerns surrounding it. Many worried it would only pique the interest of young females, but with such a high budget the film could hardly afford to attract such skewed demographics.

In the end, such concerns seem unfounded as 52 percent of the audience was over 30 and a relatively low 53 percent was female. Similar fears about the film’s ability to compete with well-established franchises were likewise assuaged. Despite being director Rupert Sanders’ first feature film and its non-sequel status, “Snow White” made more than “Men in Black 3” did in its first week. But every time you get to thinking Hollywood’s fascination with the idea that sequels are sure bets might be over you read information like this: a sequel to “Snow White and the Huntsman” is alreadyin active development.

The domestic box office remained largely static behind the number one spot as “Men in Black 3,” “The Avengers,” “Battleship,” and “The Dictator” each took a step back but remained in the same order. The $29.3 million made by “Men in Black 3” this weekend seems particularly strong when it’s considered that its 10-day total of $112.3 million is only slightly behind the $115.6 million “Men in Black 2” made over the same period.

Meanwhile, there was some shuffling around behind the top five, as “Chernobyl Diaries” fell to the ninth spot while “Dark Shadows” and “The Best Exotic Marigold Hotel,” which were in sixth and eighth place last weekend, respectively, switched positions. The feel-good “Hotel” has risen every week as it appears in more and more theaters.

At the specialty box office, Wes Anderson’s “Moonrise Kingdom” had continued success in it second week. The film grossed $848,681 despite being shown in just 16 theaters, giving it an impressive per-location average of $53,043 and raising its cumulative domestic gross to $1.7 million.

Lastly, “The Hunger Games” finally slipped out of the top 10 in its eleventh week. The film took in $1.5 million, placing it just behind the $1.8 million made by “For Greater Glory” in its first week.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Snow White and the Huntsman, 1/3,773, Universal, $56.255 million.
2. Men in Black 3, 2/4,248, Sony, $29,3 million, $112.3 million.
3. The Avengers, 5/3,670, Disney/Marvel Studios, $20.273 million, $552.737 million.
4. Battleship, 3/3,144, Universal/Hasbro, $4.81 million, $55.123 million.
5. The Dictator, 3/2,649, Paramount, $4.725 million, $50.835 million.
6. The Best Exotic Marigold Hotel, 5/1,294, Fox Searchlight, $4.6 million, $25.497 million.
7.What to Expect When You’re Expecting, 3/2,907, $4.43 million, $30.723 million
8. Dark Shadows, 4/3,002, Warner Bros., $3.86 million, $70.834 million.
9. Chernobyl Diaries, 2/2,433, Warner Bros., $3.045 million, 14.416.
10. For Greater Glory, 1/757, Arc Entertainment, $1.8 million.

  

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Box Office Recap: ‘Men in Black’ Takes the Top Spot


Men in Black 3” raked in $55 million this weekend, which was enough to finally knock that other movie out of the top spot. What was it called? I think it had superheroes. Wait a minute. I think I’ve been neuralyzed!

Members of the staff who avoided having their memories wiped are informing me that the superhero movie I was referring to is called “The Avengers.” Apparently it broke a whole bunch of records, which I have no memory of, but the domestic box office now has a new reigning champ.

In spite of its victory this weekend, “Men in Black” has a long row to hoe if it expects to make a profit. Fifty-five million might have been enough to knock off “The Avengers,” but Sony Pictures was no doubt hoping for a better showing given the film’s $230 million budget.

Battleship” and “Dark Shadows,” which came in third and sixth place, respectively, face similar problems. The based-on-a-board-game “Battleship” (yes, you read that correctly) took in just $10.8 million in it second week. That brings its cumulative gross to $44.3 million, a paltry sum compared to its $209 million budget. Likewise, “Dark Shadows” made just $7.5 million it its third week, bringing its cumulative total to nearly $63 million, which isn’t much when juxtaposed with its $150 million budget.

Fourth and seventh place finishers “The Dictator” and “What to Expect when You’re Expecting” continued to disappoint, making $9.6 and $7.1 million, respectively. “Chernobyl Diaries,” on the other hand, got to disappoint for the very first time. The low-budget horror flick written by Oren Peli, who wrote and directed “Paranormal Activity” brought in $8 million. That’s only slightly below the $9.4 million projected by the studio. But more importantly the film disappointed because of its abysmal D+ CinemaScore.

Perhaps to counteract all these big-budget flops, a couple of films with lower budgets and more limited releases offered a few feel good stories this weekend. “The Best Exotic Marigold Hotel” is being played in more and more theaters every week, increasing its count by 879 to 1,233 theaters and making $6.3 million in the process.

Meanwhile, Wes Anderson’s “Moonrise Kingdom” is making waves at the specialty box office after opening the Cannes Film Festival earlier in the month. Despite being shown at just four theaters nationwide, the film made over half a million dollars, giving it a record-breaking per-theater average of $127,250, which is both the highest in 2012 and the highest ever for a film released in four theaters.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Men in Black 3, 1/4,248, Sony, $55 million.
2. The Avengers, 4/3,918, Disney/Marvel Studios, $37 million, $513.7 million.
3. Battleship, 2/3,702, Universal/Hasbro, $10.8 million, $44.3 million.
4. The Dictator, 2/3,014, Paramount, $9.6 million, $41.4 million.
5. Chernobyl Diaries, 1/2,433, Warner Bros., $8 million.
6. Dark Shadows, 3/3,404, Warner Bros., $7.5 million, $63 million.
7.What to Expect When You’re Expecting, 2/3,021, $7.1 million, $22.2 million
8. The Best Exotic Marigold Hotel, 4/1,233, Fox Searchlight, $6.3 million, $16.5 million.
9. The Hunger Games, 10/1,421, Lionsgate, $2.7 million, $395.2 million.
10. Think Like a Man, 6/786, Sony, $1.4 million, $88.3 million.

  

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Box Office Recap: ‘Avengers’ Still On Top, ‘Battleship’ Disappoints


The Avengers’” weekend gross took another hit of nearly 50% this weekend, but that didn’t stop it from remaining the number one movie in America (and abroad, and on Betelgeuse as well, like as not). Despite the drop, the superhero flick still raked in over $55 million in its third week, bringing its global gross to $1.18 billion. Yes, billion with a “b.” In terms of cumulative gross, the film is now the fourth biggest movie of all time worldwide and the sixth biggest domestically. Furthermore, “The Avengers” swept past “The Hunger Games” to become the highest-grossing movie of 2012, and it showed no signs of slowing down. The only film to make more in its third weekend was “Avatar.” But while “Avatar” was able to stay at the top of the charts for seven consecutive weeks, “The Avengers” might just face its first real competition in “Men in Black III” next weekend. Heavy emphasis on the “might.”

Given its tremendous success, “The Avengers” isn’t leaving a whole lot of cash for its competitors. Coming in second place with $25.3 million was Universal Studios’ “Battleship.” That figure is especially disappointing for the film’s financiers given the $209 million it cost to produce. I for one am still having trouble wrapping my head around the idea of an alien and explosion-packed action movie based on a freaking board game, and apparently I’m not alone.

In third place was Sacha Baron Cohen’sThe Dictator.” The comedy was given a Wednesday release, taking in $24.5 million over five days with $17.4 million coming during the weekend itself. The film is Baron Cohen’s first fully-scripted picture, presumably because he is now too recognizable to dupe people in the fashion of “Borat” or “Da Ali G Show.”

“Dark Shadows,” the most recent collaboration between Johnny Depp and Tim Burton, continued to underperform. The film took in $12.7 million in its second weekend, bringing its ten-day total to just under $51 million, another disappointing figure given its $150 million budget.

In fifth place with $10.5 million was the weekend’s last remaining new movie, “What to Expect When You’re Expecting.”

Perhaps most surprising was the $3.25 million made by “The Best Exotic Marigold Hotel” despite playing in only 354 theaters nationwide. That’s a per-theater average of $18,258, which tops even “The Avengers'” $12,958.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. The Avengers, 3/4,249, Disney/Marvel Studios, $55.1 million, $457.1
2. Battleship, 1/3,690, Universal/Hasbro, $25.3 million.
3. The Dictator, 1/3,008, Paramount, $17.4 million, $24.5 million.
4. Dark Shadows, 2/3,755, Warner Bros., $12.8 million, $50.9 million.
5. What to Expect When You’re Expecting, 1/3,021, $10.5 million.
6. The Best Exotic Marigold Hotel, 3/354, Fox Searchlight, $3.3 million, $8.2 million.
7. The Hunger Games, 9/2,064, Lionsgate, $3 million, $391.6 million.
8. Think Like a Man, 5/1,722, Sony, $2.7 million, $85.9 million.
9. The Lucky One, 5/2,839, Warner Bros., $1.8 million, $56.9 million.
10. The Pirates! Band of Misfits, 4/1,840, Sony/Aardman, $1.5 million, $25.4 million.

  

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Box Office Recap: ‘The Avengers’ Made a Good Deal of Money! Part Duh


The Avengers‘” domestic gross dropped 50 percent this weekend. Oh well, what are you gonna do? You can’t win ’em all and other cliches. Hold on a moment, I’m receiving word from staff mathematicians that a 50 percent drop from $207 million is still over $100 million. I hereby retract my first two sentences. Oh, and for those of you that didn’t get it, the title is a pun. I like puns.

Yes, “The Avengers” made a lot more money this weekend. Surprise! Last week, the film broke a whole bunch of records, it had the largest opening weekend in history, set new highs for Saturday ($69.7 million) and Sunday ($50.1 million), and had the highest ever per-theater average for a nationwide release with $46,057. It also reached $100 million, $150 million, and $200 million faster than any other movie. That trend continued this weekend, as the film had the best second weekend ever, trouncing “Avatar’s” $75.6 million, setting new highs for eight, nine, and ten-day grosses, and becoming the fastest film to reach $300 and $350 million.

Last week, the top weekend market share for a single film was just about the only record “The Avengers” didn’t break. The film’s $207 million was 83.1 percent of the total weekend gross, just behind “Spider-Man 3’s” 83.3. percent. However in its second week “The Avengers” took 64 percent of the total gross, the nineteenth highest figure of all time. “Spider-Man 3” only took a measly 60.4 percent in its second week. That’s not even in the top 20. Take that Parker!

Anyway, with “The Avengers” raking in so much cash, there wasn’t a whole lot of room left for other movies, even new ones, and especially bad ones. I’m talking to you, my imagined personification of Tim Burton’s “Dark Shadows.” You suck. I’m looking down at you just like you’re looking down at that Troll doll, and so is everyone involved in the making of “The Avengers.”

“Dark Shadows” looks especially bad when compared to the opening weekends of other recent Tim Burton/Johnny Depp collaborations. The film’s $28.8 million is less than a quarter of “Alice in Wonderland’s” $116.1 million and barely half of “Charlie and the Chocolate Factory’s” $56.2 million. Furthermore, my staff mathematicians are joking about how well those numbers work together, 29 goes into 116 four times and 28 goes into 56 twice. I told those nerds to shut up.

In other news, “Think Like a Man” continues to plow forward, bringing in $6.3 million this weekend and raising its total gross to a relatively impressive $89.1 million. Likewise “The Hunger Games” made $4.4 million, bringing its total to $386.9 million. Of course, the film will inevitably yield 2012’s top spot to “The Avengers” by next weekend.

Here are the results for this week’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume

1. The Avengers, 2/4,349, Disney/Marvel Studios, $103.2 million, $373.2
2. Dark Shadows, 1/3,755, Warner Bros., $28.8.
3. Think Like a Man, 4/2,052, Sony, $6.3 million, $81.9 million.
4. The Hunger Games, 8/2,531, Lionsgate, $4.4 million, $386.9 million.
5. The Lucky One, 4/2,839, Warner Bros., $4.1 million, $53.7 million.
6. The Pirates! Band of Misfits, 3/3,079, Sony/Aardman, $3.2 million, $23.1 million.
7. The Five-Year Engagement, Universal, 3/2,569, $3.1 million, $24.4 million.
8. The Best Exotic Marigold Hotel, 2/178, Fox Searchlight, $2.7 million, $3.7 million.
9. Chimpanzee, 4/1,559, Disney, $1.6 million, $25.6 million.
10. Girl in Progress, 1/327, $1.4 million.

  

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Box Office Preview: ‘Dark Shadows’ and, well, that’s it

There’s only one movie seeing a wide release this week. I happen to think that’s because studios knew how successful “The Avengers” was going to be and were afraid to challenge it, even in its second week. Probably a smart move, the superhero flick is still going strong and continues to smash records. Yes, that’s a pun.


Dark Shadows

Here we have another Tim Burton film in which Johnny Depp plays a suspiciously pale, but ultimately endearing character. You know, sort of like “Edward Scissorhands,” “Charlie and the Chocolate Factory,” “Sweeney Todd,” “Alice in Wonderland,” I’m sure you get the picture. Oh, Helena Bonham Carter’s in it too. Surprise!

In “Dark Shadows,” Depp plays Barnabas Collins, a wealthy playboy in 18th century Maine. Barnabas makes the mistake of breaking the heart of one Angelique Bouchard, played by Eva Green. It turns out Angelique is a witch, and she seeks revenge by turning Barnabas into a vampire and burying him alive.

Barnabas is inadvertently released in 1972 by a group of workmen who quickly become his first victims. He quickly returns to his old home, the now dilapidated Collinwood Manor, where some distant relatives reside. The family’s fishing business has been bankrupted by competition from the equally immortal Angelique.

The time period was likely chosen because the soap opera the film is based upon ran from 1966-1971. As such, I imagine the film will combine Burton’s signature macabre humor with a whole lot of “look, it’s the ’70s! Also, I’m a vampire!” jokes. I also imagine such a routine will get tiresome quickly. Critics who have actually seen the movie (mostly) agree, “Dark Shadows” is currently sitting at a 44 rating on the Tomatometer, although no concensus has been formed yet.

If you’re going to see one and only one film this weekend, I reccommend “The Avengers.” Yes, even if you’ve already seen it. That said, if you’re a big fan of Burton’s work, especially his collaborations with Depp, you’ll likely enjoy “Dark Shadows” as well.

  

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