“How to Train Your Dragon” wins the box office race; “Hot Tub Time Machine” is all wet compared to “Alice”

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Yes, no gigantic surprises as the combination of family appeal, outstanding reviews, good word of mouth, the 3-D inflationary spiral, and a sufficient number of theaters in which to milk it, made for a solid opening for the weekend’s most high profile new release. To be specific, as per Box Office Mojo’s handy dandy weekend chart, the 3-D animated “How to Train Your Dragon,” netted an estimate of $43.3 million for Dreamworks/Paramount and enjoyed the highest per-screen average of any film released this week on more than one screen, and it was on 4,055 of them. It’s a result not far from what was expected earlier.

Some may find this a slightly below-par opening. True to form in the ever-spinning world of Hollywood PR, some executive for a rival studio complimented the film but told Nikki Finke it tracked badly — and some day I’m going to learn exactly what that means — because it “lacked comedy,” which confuses me deeply. I mean, the trailer made me laugh. I guess he means it lacked a poop-eating joke or something. Anyhow, Ms. Finke is quite correct that, given the good word of mouth and the coming school holidays it should enjoy “good multiples.”

Meanwhile, Anthony D’Alessandro, Anne Thompson’s resident box office guru, has this to add:

While some box office analysts are crying foul that this figure reps a paltry opening weekend, particularly for a 3D film saddled with an estimated $165-million budget, these claims overlook the fact that animation films are a different breed at the box office than run-of-the-mill features.  Toons have longer legs, making anywhere from 30-35% of their total domestic haul in their opening weekend, whereas the average bow reps 50%.

In other words, do not cry for the filmmakers or Dreamworks. They’re going to do fine.

And, though their film is out of the top spot, neither should you shed a tear for Disney or Tim Burton even if “Alice in Wonderland” is out of the #1 spot. They had a terrific three week run at the top spot and this week’s second place estimate of $17.3 million is not too shabby either.

John Cusack, Rob Corddry, Craig Robinson, Lizzy Caplan, and Clarke Duke suffer past shock in On the other hand, the melancholy clowns of “Hot Tub Time Machine” led by John Cusack, Rob Cordry, the always hilarious Craig Robinson, and Clarke Duke, could perhaps benefit from a bit of sympathy. The comedy from MGM, currently on the auctioneer’s block, earned an estimated $13.65 million.

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The Goods

You know that a movie isn’t very good when the studio comes running to you with an interview opportunity after opening weekend (speaking of which, check out Will Harris’ chat with producer Adam McKay), but although “The Goods” may not be very funny, it’s still a better-than-expected comedy thanks to its ensemble cast. Jeremy Piven stars as Don Ready, a smooth-talking car salesman who’s made a living by conning his way to the next big sale. But when his traveling team of liquidating specialists (including Ving Rhames, David Koechner and Kathryn Hahn) is hired to save a flailing dealership by selling every car on the lot, Don discovers that the job might be too big even for him. Though the idea is ripe for some pretty funny material, the story feels a little too safe compared to the crude humor that appears throughout. Thankfully, director Neal Brennan is completely unforgiving of the film’s vulgar tone, and it ends up working to its benefit. Piven’s confident, fast-talking schtick is tailor-made for the lead role, but it’s character actors likes Ken Jeong, Rob Riggle (playing a 10-year-old boy with a pituitary disorder), and Craig Robinson who end up stealing the show. “The Goods” isn’t for everyone, but for fans of the comedians involved, it’s probably worth checking out.

Click to buy “The Goods”

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