Box Office Preview: ‘The Watch.’ That’s All, Because You don’t Mess with the Bat.

The Watch

Studios were afraid to release much in the way of blockbusters this week, what with competition from “The Amazing Spider-Man” and “The Dark Knight Rises.” That hasn’t changed. Not a lot of big name movies (or movies with big names) are being released around now, save as counter-programming. That is, films that have star power but are decidedly different from those two blockbusters. For a case in point, look to  “The Watch,” the newest picture written by Seth Rogen and Evan Goldberg, the team who brought “Superbad” into the world. You can almost see the gears churning in the studio exec’s head: the demographic who saw Batman last week might like a nice splash of comedy right about now.

From afar, it looks like “The Watch” could slide perfectly into that hole, given its writers and cast, which includes comedic heavyweights Ben Stiller, Vince Vaughn, and Jonah Hill in leading roles. Then there’s the fact that it was directed by Akiva Schaffer of The Lonely Island and “smaller names” like Will Forte and Richard Ayoade in the cast. For those of you wondering who the fourth guy in the above picture is, it’s Ayoade. He’s not very well known stateside, but he’s massively funny and a big deal across the pond. Watch “The IT Crowd” if you don’t believe me, it’ll be a Hidden Netflix Gem one of these days.

Unfortunately, looks can be deceiving. Despite all that potential, “The Watch” currently sits at a 14 percent on the Tomatometer. Bullz-eye’s Ezra Stead had this to say:

Much of the humor comes from screaming, dick jokes and colorful profanity, and the film overall is pretty loud and dumb. Hill and Forte give the funniest performances, and Stiller and Vaughn deliver exactly what is expected of them at this point (I’m pretty sure Vaughn is just playing himself in most of his comedies), but Ayoade and DeWitt have very little to do until the third act. Delivering exactly what is expected is this film’s modus operandi, though, and it’s entertaining and intermittently very funny. It’s only when the audience is asked to care about the idiotic Evan and Bob as characters – particularly in subplots involving Abby or Bob’s teenage daughter (Erin Moriarty) – that “The Watch” falls short of its relatively modest ambitions.

Oh, yes, I’m sure you’re wondering about the plot. Four bored suburban guys come together to form a neighborhood watch after after a friend of Stiller’s character, who works as a night shift security guard, is brutally murdered. But guess who’s actually responsible for the crime? Aliens. No, seriously.

If you do fit “The Watch’s” target demographic: you need to see a movie this weekend and don’t care to see “The Dark Knight Rises” twice, then it could be for you. Just don’t expect the film to be anything but the phoned-in counter program that it is.

  

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