Box Office Recap: ‘Ice Age’ Chilling at Number One

“Ice Age: Continental Drift,” the fourth film in Fox’s animated “Ice Age” series, was the nation’s number one movie this weekend. But while “Ice Age’s” $46 million domestic gross was the weekend’s best, it represents an underwhelming debut performance.

“Continental Drift’s” $46.6 million opening was right on par with the first “Ice Age’s” $46.3 million, but its numbers were weak in comparison to the series’ middle installments. The second film, “Ice Age: The Meltdown,” made $68 million in its first weekend. The franchise’s most recent release, “Ice Age: Dawn of Dinosaurs,” came out on a Wednesday, so it doesn’t offer a very effective straight comparison, but “Continental Drift” has little chance of topping that film’s $66.7 million five-day total.

“Ice Age’s” numbers are likewise dwarfed by some of this year’s other animated tentpoles. For example, “The Lorax” opened to $70.2 million, while “Brave” and “Madagascar 3” raked in $66.3 million and $60.3 million, respectively.

Partly as a result of “Ice Age” being the weekend’s lone new release, the charts remained astoundingly static behind it. With just one exception, last week’s top nine movies remained in exactly the same order, each sliding back one position. The lone change was “Madagascar 3” moving from seventh to tenth place behind  “Katy Perry: Part of Me” and Wes Anderson’sMoonrise Kingdom,” which stayed entrenched in eighth and ninth place with $3.8 and $3.7 million, respectively.

The weekend’s second place movie was “The Amazing Spider-Man,” which fell 44 percent, grossing $34.6 million. Such a drop is not unexpected and actually displays a stronger second week percentage-wise than the second (48.7 percent) and third (61.5 percent) installments in Sam Raimi’s Spider-Man series. However, in terms of actual gross, “The Amazing Spider-Man” made significantly less in its second go around than its predecessors. That said, the film did surpass $200 million in domestic gross yesterday.

In third place, “Ted” held strong, easing 30.4 percent to $22.4 million in its third weekend. After breaking the record for best opening weekend for an original R-rated comedy, the film continues to chug along and remains just ahead of “The Hangover’s” totals through its first 17 days. “Ted” still has around $127 million to go, but it will likely be the highest-grossing R-rated comedy of all-time before its run is over.

Partly as a result of “Ice Age” being the weekend’s lone new release, the charts remained astoundingly static behind it. With just one exception, last week’s top nine movies remained in exactly the same order, each sliding back one position. The lone change was “Madagascar 3” moving from seventh to tenth place behind  “Katy Perry: Part of Me” and Wes Anderson’sMoonrise Kingdom,” which stayed entrenched in eighth and ninth place with $3.8 and $3.7 million, respectively.

“Madagascar’s” drop is easily explained by “Ice Age’s” entry into the field, as the films compete for the same target demographics. However, the weekend’s fourth place film, “Brave,” was surprisingly unphased by the new competition. Pixar’s latest release dropped 43.1 percent to $11.1 million. Having grossed over $196 million domestically so far, it’s a foregone conclusion that “Brave” will be the studio’s tenth release to pass the $200 million mark.

This was a quiet weekend at the box office, but we won’t be able to say the same seven days from now, as “The Dark Knight Rises” debuts on Friday.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume

1. Ice Age: Continental Drift, 1/3,881, Fox, $46.629 million.
2. The Amazing Spider-Man, 2/4,318, Sony, $34.628 million, $200.5 million.
3. Ted, 3/3,303, Universal, $32.593 million, $120.24 million.
4. Brave, 4/3,392, Buena Vista, $22.41 million, $196.061 million.
5. Savages, 2/2,635, Universal, $9.393 million, $32.125 million.
6. Magic Mike, 3/3,090, Warner Bros., $9.021 million, $91.841 million.
7. Tyler Perry’s Madea’s Witness Protection, 3/2,004, LGF, $5.584 million, $55.611 million.
8. Katy Perry: Part of Me, 2/3,732, Paramount, $3.8 million, $18.653 million.
9. Moonrise Kingdom, 8/924, Focus, $3.704 million, $32.483 million.
10. Madagascar 3, 6/2,285, Paramount/Dreamworks, $3.669 million, $203.901 million.

 

 

  

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