Box Office Recap: Ted on Top, Numbers Surge Across the Board

Things are looking bright in Hollywood, and not just because of pre-holiday fireworks displays. Seth McFarlane’s “Ted” is sitting pretty on the top of the charts after grossing $54.1 million, which makes it the biggest weekend ever for an R-rated original comedy (it beat out “The Hangover’s” $44.98 million debut) as well as the eighth best R-rated debut ever. The film, which stars Mark Wahlberg, Mila Kunis, and McFarlane himself, is the “Family Guy” creator’s first foray into feature films (how ’bout that for for alliteration?), and its success has many wondering why it took studios so long to give McFarlane a chance at the helm of a Hollywood project.

But “Ted” wasn’t the only triumph at the box office, as numbers surged across the board. The weekend’s top 12 films raked in a combined total of approximately $197 million, the highest weekend total ever in the month of June.

So how do we account for all this success? Well, two other new releases, Steven Soderbergh’s male stripper dramedy “Magic Mike” and Tyler Perry’s “Madea’s Witness Protection” had some relatively massive openings of their own, exceeding expectations and coming in second and fourth place with $39 million and $25 million, respectively.

It shouldn’t be discounted that a good portion of the summer’s blockbusters have targeted younger audiences. Just look this weekend’s third and fifth place finishers, “Brave” and “Madagascar 3,” each debuted at number one. But after animated films have ruled the box office for three straight weeks, the simultaneously successful releases of the R-rated “Ted” and “Magic Mike” serve as a good reminder that adults go to the movies too, and not just to sit in the AC and keep the damn kids quiet for 90 minutes.

I’m pleased to say “Abraham Lincoln: Vampire Hunter” endured a larger than usual 63 percent slide this weekend, falling to sixth place and grossing just $6 million. The film’s now grossed a cumulative total of $29 million, and likely won’t make it past the $40 million mark, well below its budget of $69 million. Hopefully, studios will learn to leave our great historical figures alone from now on, unless Daniel Day-Lewis is playing them (“Lincoln” is scheduled for release in the fourth quarter of 2012), or at the very least to leave vampires out of the picture.

Meanwhile, Wes Anderson’sMoonrise Kingdom” came back into view after falling out of the top ten last weekend. The film finally saw a nationwide release, adding another 459 theaters, giving it a total of 854, and came in seventh place with just under $5 million.

The weekend’s soft release was “People Like Us,” a drama starring Chris Pine and Elizabeth Banks. Early estimates had the film in tenth place, but more recent reports show it falling into eleventh. “The Avengers” took its place, moving up to round out the top ten. It’s likely to be the last time we’ll see those particular superheros there, but comic book fans need not fear. Peter Parker’s being rebooted, “The Amazing Spider-Man” comes out on July 3.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume

1. Ted, 1/3,239, Universal, $54.1 million.
2. Magic Mike, 1/2,930, Warner Bros., $39.155 million.
3. Brave, 2/4,164, Buena Vista, $34.011 million, $131.685 million.
4. Tyler Perry’s Madea’s Witness Protection, 1/2,161, $26.35 million.
5. Madagascar 3, 4/3,715, Paramount/Dreamworks, $11.815 million, $180.012 million.
6. Abraham Lincoln: Vampire Hunter, 2/3,109, $6 million, $29.034 million.
7. Moonrise Kingdom, 6/854, Focus, $4.926 million, $18.406 million.
8. Prometheus, 4/1,951, Fox, $4.921 million, $118.262 million.
9. Snow White and the Huntsman, 5/2,337, Universal, $4.498 million, $145.591 million.
10. The Avengers, 9/1,757, Disney/Marvel Studios, $4.421 million, $606.505 million.

  

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