Box Office Recap: Pixar ‘Braves’ its way to the top yet again

Nearly every review of Pixar’s “Brave” has been quick to point out that while the film is decent, it does not uphold the impossibly high standards the studio has set for itself. Indeed, ‘Brave” is one of just three Pixar films to earn a score of less than 90 percent on the Tomatometer. The picture currently stands at 74 percent. “Cars” earned the same rating while its sequel garnered an abysmal 38 percent.

That said, “Brave” had no trouble in the money making department, grossing $66.7 million in its opening weekend. That makes it Pixar’s fifth-best debut and perhaps more importantly, the number one movie in America.

But unfortunately for Fox Studios and Focus Features, the weekend’s other new releases didn’t fare nearly as well. The former’s “Abraham Lincoln: Vampire Hunter” came in third with $16.5 million, which in this blogger’s humble opinion is $16.5 million too much, while the latter’s “Seeking a Friend for the End of the World” found itself at the end of the charts, coming in tenth place with just $3.8 million. The indie production’s numbers are especially disappointing given its two big name stars in Steve Carell and Keira Knightley and the fact that it just barely beat out Focus’s other current release, Wes Anderson’sMoonrise Kingdom,” despite playing in 1,230 more theaters.

In between the two and ten spots, things remained largely static. “Prometheus” and “Rock of Ages” slid from last week’s second and third spots into fourth and fifth, respectively. Ridley Scott’s return to sci-fi grossed $10 million, while the troubled hair metal musical took in $8 million.

Among the weekend charts’ two fluctuations was the genre-mashing (or rather clashing) “Snow White and the Huntsman” hopping over “That’s my Boy,” which is in only its second week. “Snow White” slid back one spot into sixth place with $8 million, but inched past the Adam Sandler comedy by a mere $100,000. Likewise, “Men in Black 3,” which stands at ninth on the charts with $5.6 million, fell behind “The Avengers” for the first time since its release. The superhero flick came in the eighth after grossing $7 million.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Brave, 1/4,164, Buena Vista, $66.739 million.
2. Madagascar 3, 3/3,920, Paramount/Dreamworks, $20.2 million, $157.572 million.
3. Abraham Lincoln: Vampire Hunter, 1/3,108, $16.5 million.
4. Prometheus, 3/2,862, Fox, $10 million, $108.547 million.
5. Rock of Ages, 2/3,470, Warner Bros., $8 million, $28.763 million.
6. Snow White and the Huntsman, 4/2,919, Universal, $8 million, $137.1 million.
7. That’s My Boy, 5/3,030, Sony, $7.9 million, $28.18 million.
8. The Avengers, 8/2,230, Disney/Marvel Studios, $7.04 million, $598.3million.
9. Men in Black 3, 5/2,462, Sony, $5.6 million, $163.339 million.
10. Seeking a Friend for the End of the World, 1/1,625, Focus, $3.836 million.

  

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