Box Office Recap: New Releases Take the Cake

For the first time since April 22, two new releases occupy the top two spots on the weekend box office charts. That weekend, “Think Like a Man” and “The Lucky One” knocked out “The Hunger Games” after four weeks on top. This time around, “Madagascar 3” and “Prometheus” sank “Snow White and the Huntsman” to number three in just its second week.

There’s been an absence of family features of late, and it showed in “Madagascar’s” strong $60.35 million showing, which is the fourth-highest opening of the year. The film just missed the $63.1 million the second film in the series made in its opening weekend, but remained in line with the first “Madgascar’s” $61 million over a long Memorial Day weekend in 2005.

The audience for “Madagascar 3” was mostly young (54 percent under 25) and female (56 percent), which makes sense considering its top competition, “Prometheus.” Ridley Scott’s return to sci-fi made $50 million with the exact opposite demographics. Sixty-four percent of its audience was over 25, and 57 percent was male. Although “Prometheus” didn’t quite reach the massive levels some predicted, it still had the fourth-highest second place debut in history.

The new releases got some help from the continued slippage of “Men in Black 3” and “The Avengers,” which now sit at numbers four and five, respectively. Although “slippage” for those two pictures would be considered strong weekends for most other films, as they each cleared the $10 million mark with ease. Worldwide, the two films’ numbers are staggering. “Men in Black 3” is just $12.5 million short of half a billion in total gross after three weeks, while “Avengers” cleared $1.4 billion in its sixth weekend.

Behind them, “What to Expect when You’re Expecting” and “The Best Exotic Marigold Hotel” remained cemented in the six and seven spots. “Battleship” and “The Dictator” tumbled from numbers four and five last weekend to the eight and nine slots. Perhaps the most notable part of that development is “Battleship’s” steep drop in theater count. After being show in 3,144 locations last weekend, the film was on nearly 1,200 fewer screens.

Finally, in tenth place was Wes Anderson’sMoonrise Kingdom.” The film took in nearly $1.6 million despite playing in only 96 theaters, giving it a weekend-best $16,448 per-theater average. The film has now earned $3.8 million after showing in 16 theaters last weekend and just two during its debut.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. Madagascar 3, 1/4,258, Paramount/Dreamworks, $60.35 million.
2. Prometheus, 1/3,396, Fox, $50 million.
3. Snow White and the Huntsman, 2/3,777, Universal, $23.021 million, $98.5 million.
4. Men in Black 3, 3/3,792, Sony, $13.5 million, $135.505 million.
5. The Avengers, 6/3,129, Disney/Marvel Studios, $10.809 million, $571.86 million.
6. The Best Exotic Marigold Hotel, 6/1,298, Fox Searchlight, $3.235 million, $31.009 million.
7.What to Expect When You’re Expecting, 4/2,087, $2.71 million, $35.745 million
8. Battleship, 4/1,954, Universal/Hasbro, $2.286 million, $59.83 million.
9. The Dictator, 4/1,651, Paramount, $2.15 million, $55.189 million.
10. Moonrise Kingdom, 3/96, Focus, $1.579 million, 3.75 million.

  

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