Box Office Recap: ‘Avengers’ Still On Top, ‘Battleship’ Disappoints


The Avengers’” weekend gross took another hit of nearly 50% this weekend, but that didn’t stop it from remaining the number one movie in America (and abroad, and on Betelgeuse as well, like as not). Despite the drop, the superhero flick still raked in over $55 million in its third week, bringing its global gross to $1.18 billion. Yes, billion with a “b.” In terms of cumulative gross, the film is now the fourth biggest movie of all time worldwide and the sixth biggest domestically. Furthermore, “The Avengers” swept past “The Hunger Games” to become the highest-grossing movie of 2012, and it showed no signs of slowing down. The only film to make more in its third weekend was “Avatar.” But while “Avatar” was able to stay at the top of the charts for seven consecutive weeks, “The Avengers” might just face its first real competition in “Men in Black III” next weekend. Heavy emphasis on the “might.”

Given its tremendous success, “The Avengers” isn’t leaving a whole lot of cash for its competitors. Coming in second place with $25.3 million was Universal Studios’ “Battleship.” That figure is especially disappointing for the film’s financiers given the $209 million it cost to produce. I for one am still having trouble wrapping my head around the idea of an alien and explosion-packed action movie based on a freaking board game, and apparently I’m not alone.

In third place was Sacha Baron Cohen’sThe Dictator.” The comedy was given a Wednesday release, taking in $24.5 million over five days with $17.4 million coming during the weekend itself. The film is Baron Cohen’s first fully-scripted picture, presumably because he is now too recognizable to dupe people in the fashion of “Borat” or “Da Ali G Show.”

“Dark Shadows,” the most recent collaboration between Johnny Depp and Tim Burton, continued to underperform. The film took in $12.7 million in its second weekend, bringing its ten-day total to just under $51 million, another disappointing figure given its $150 million budget.

In fifth place with $10.5 million was the weekend’s last remaining new movie, “What to Expect When You’re Expecting.”

Perhaps most surprising was the $3.25 million made by “The Best Exotic Marigold Hotel” despite playing in only 354 theaters nationwide. That’s a per-theater average of $18,258, which tops even “The Avengers'” $12,958.

Here are the results for this weekend’s top 10 at the box office:

Title/Weeks in release/Theater count, Studio/Three-day weekend total/Cume
1. The Avengers, 3/4,249, Disney/Marvel Studios, $55.1 million, $457.1
2. Battleship, 1/3,690, Universal/Hasbro, $25.3 million.
3. The Dictator, 1/3,008, Paramount, $17.4 million, $24.5 million.
4. Dark Shadows, 2/3,755, Warner Bros., $12.8 million, $50.9 million.
5. What to Expect When You’re Expecting, 1/3,021, $10.5 million.
6. The Best Exotic Marigold Hotel, 3/354, Fox Searchlight, $3.3 million, $8.2 million.
7. The Hunger Games, 9/2,064, Lionsgate, $3 million, $391.6 million.
8. Think Like a Man, 5/1,722, Sony, $2.7 million, $85.9 million.
9. The Lucky One, 5/2,839, Warner Bros., $1.8 million, $56.9 million.
10. The Pirates! Band of Misfits, 4/1,840, Sony/Aardman, $1.5 million, $25.4 million.

  

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