To be perfectly honest, this whole business of the box office horse race is a bit silly. Box office is not a zero-sum game and is probably a bit more like horseshoes than hand grenades. The success of one film doesn’t necessarily take that much away from the success of another. In this weekend’s case, people who felt like seeing an attempt at a stylish robbers-’n-cops thriller were edged out very slightly by people who wanted to see another scary mockumentary. This weekend, the results are close enough that the “actuals” may be different enough from the estimates to reverse the #1 and #2 positions.
To be specific, the horror tale, “The Last Exorcism,” earned an estimated $21.3 million for Lionsgate, while the crime thriller “Takers” netted an estimate of $21 million. Aside from being extremely close, it’s worthy of a huge asterisk. As per Box Office Mojo, “Exorcism” was in 668 more theaters while Screengems/Sony’s “Takers” had the week’s highest per-screen average ($9,519). The heist picture had a budget of $20 million, extremely modest by contemporary studio standards, which means that it’s very much on its way to profitability. However, like prior horror mock-docs, “Exorcism” is by far the profitability king this weekend with an announced budget of $1.8 million. That’s enormously tiny in Hollywood terms and makes this a big win for producer Eli Roth, first-time feature director Daniel Stamm, and the screenwriting team of Huck Botko and Andrew Gurland, whose unpromising looking upcoming ‘net-driven horny-teenager flick, “The Virginity Hit” got a certain amount of bloggy attention a while back.
On the bad news side for “The Last Exorcism,” Nikki Finke has noted that the film received a “D” from Cinemascore. She decreed, in typically blunt Finkian fashion, “they hated it.” Well, that seems a fair enough assessment, except that it might not be that simple. The ending has been generating a certain amount of complaints even from critics, who have been mostly supportive of the film. Clearly horror fans and others who plunked down $10+ more, however, may be feeling cheated and we have reports of audible responses from audience.
A friend and I have been having for decades having to do with mostly good movies with bad endings versus mostly bad movies with good endings and which are “better.” Perhaps like the critics who were kind to “The Last Exorcism,” I believe the journey is more important than the destination but, of course, it’s the destination you often remember most easily. I wonder if any of those D-graders had second thoughts on the way home as their immediate anger lessened and they remembered the “good parts” on the way home.
[UPDATE: Yes, that difference was small enough to be reversed. According to Nikki Finke and Box Office Mojo, the "actuals" have reversed the order of the this week's top 2l. "Takers" took $20,512,304 and is now #1, while now #2 "The Last Exorcism" received $20,366,613. That's a difference of just over $145,691.]
In other news, the week’s #3 film was ‘The Expendables” with $9.5 million estimated in its third week. That expanded 3D only reissue of “Avatar” I spent time discussing on Thursday night turned out not to be monkey wrench to anyone else’s success. It only managed to get into 12th place, earning a decent but definitely non-blockbuster $4 million in about a third as many theaters as a typical wide-release.
Finally, the indie/limited release beat is percolating along nicely with good news for the first half of a fact-based French 2-part gangster thriller “Mesrine: Killer Instinct” starring the memorable Vincent Cassel. Meanwhile, my mild obsession with the success of “Get Low,” which continues to thrive, is mellowed by the knowledge that it’s not likely to match the years #1 indie so far, “The Kids All Right.” As usual, the details are available as handled very nicely by Peter Knegt over at Indiewire.