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A “Kick-Ass” marketing campaign?

What’s looking to be almost certainly the most controversial comic book movie of 2010 is starting to take its marketing campaign into high gear with the release of posters for “Kick-Ass.” For those of you not in the know, it’s Mathew Vaughn’s adaptation of Mark Millar and John Romita, Jr.’s comic book about a teen (Aaron Johnson, who’ll also be playing the young John Lennon in “Nowhere Boy”) who decides out of the blue to be a superhero — only he doesn’t get bitten by a radioactive animal, nor does he spend 10 years turning himself into the ultimate ninja. Following his lead, a few presumably less than stable “heroes,” to be played by Christopher Mintz-Plasse (“Superbad“), Chloe Moretz (“(500) Days of Summer“), and Nicolas Cage, get into the act. Ultra-violent hijinks ensue.

KickAss_WildPost_4UP_NoURL

As you can see, we have four separate posters here that might be together on large billboards (those of us who live in L.A. may well see some huge version of this on the Sunset strip) and can also be displayed separately.

I don’t know the comic book, but as mentioned here before, there’s been definite buzz around this project based on some clips that showed this year at Comi-Con. Moreover, director Matthew Vaughn was once best known as Guy Ritchie’s producer, but he stepped confidently out of his shadow and emerged, in my opinion, the less showy and better director with the 2003 crime thriller, “Layer Cake.” As with 2007′s underrated/underseen romantic fantasy-comedy, “Stardust” the screenplay is credited to Vaughn and English TV presenter Jane Goldman. I also like the fact that so far Vaughan has made three very different movies in three different genres.

According to Peter Sciretta of /Film, comparisons are flying with this one, particularly to “The Matrix” and also, according to a unnamed friend who saw it, “Shaun of the Dead” — presumably in terms of the sense of humor. Still, considering the possibility for social satire and the touchy spectacle of young people and ultra-violence, my mind is going towards Kinji Fukasaku’s film of “Battle Royale.”

I understand a trailer is coming next week. Also, according to Rick Marshall of MTV, there is a web site (iamkick-ass.com), but what I’m seeing there right now is just pure whiteness. Not terribly kick-ass. Stay on the lookout, I guess.

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